Technology has become the fastest growing category in brand value as the tech brands in the top 100 brands increased...
With technology shaping socioeconomic lives of Nigerians by the day, Kayode Shobajo, the chief executive officer of Adplus360 Software Company Limited, a subsidiary of HiiT Plc, has...
Determined to play big in Nigeria’s alluring market, the biggest in Africa with huge economic potentials, Dentsu Aegis Network, a...
Ibrahim Dikko is the vice president, regulatory and corporate affairs in Etisalat Nigeria. In this interview with Daniel Obi, he...
Patricia Akwashiki, minister of information, has promised to draw the attention of the incoming government to the Advertising Practitioner Council...
In Nigeria’s competitive market, brand activations, which are changing from the rudimentary practice of street dancing to dynamic all forms...
Etisalat, an innovative telecoms firm, has thrown open its public relations job, and top Nigerian public relations firms have lined...
The Nigerian media played a significant role in the success of All Progressives Congress (APC) in the 2015 elections as...
The right balance of data and creativity will lead to a successful mobile ad, the Internet Advertising Bureau UK Mobile...
Nigeria is Africa’s largest market with great potentials. The recent re-basing confirms the country’s economic strength as the biggest in...
Nigeria is Africa’s largest market with great potentials. The recent re-basing confirms the country’s economic strength as the biggest in...
The undaunted Nigerian media have further been challenged to employ the same unprecedented tenacity it used during the 2015 campaigns...
The new roadmap for marketing in the age of global oil glut, with its attendant economic consequences is found in...
A few years ago, in the city of Kano, something rather exceptional happened when a huge fire engulfed the residence...
Smirnoff, the world’s foremost vodka from the stable of Diageo brands Nigeria, has launched its new variant, Smirnoff Ice Double...