Public Relations professionals have called on Consumer Protection Council (CPC) to educate consumers on their rights as this is key...
African Public Relations Association (APRA) has taken up the mantle to lead in the correction of African negative image. To...
John Odiboh is the CEO of Trevent Company, an integrated marketing communication firm. In this interview, Odiboh discusses with Ifeoma...
The Concept Group Nigeria is launching its first ever Career Portal which is a developed innovative system for top talent...
The Nigerian media have turned to socio-economic and political expectations and setting agenda for in-coming government after the heated 2015...
The absence of media messages in South Africa taking down the story of struggle against Apartheid by Nigeria and other...
As preparations for the second National Marketing Summit gather momentum, brands and creative agencies are strategically positioning for active involvement...
Online shopping in Nigeria is a recent development and the phenomenon is fast catching on with Nigerians. Before the establishment...
Muhammadu Buhari, the Nigerian president-elect, is re-entering the stage again with the premise of a disciplined and corruption-intolerant disposition. A...
What is the objective of the forthcoming national marketing summit and brands excellence award? Marketing Edge is organising a national...
Association of Advertising Agencies of Nigeria (AAAN) has advised Muhammadu Buhari, president-elect, to review the current national communication architecture as...
As Nigerian advertising agencies struggle to win the first creative award at the Cannes International Festival awards in its 62...
The use of media in the 2015 general elections has been described as unprecedented in Nigeria’s electoral history. “It was...
Mobile is the biggest game-changer in digital advertising, but marketers have yet to fully understand its significance, senior ad figures...
Krichefski suggests the industry should stop questioning each other’s value and focus on the challenges. In recent weeks, the term...