Ad practitioners are watching to see if the 2012 Advertising Reform of the Advertising Practitioners Council of Nigeria (APCON) would...
Lolu Akinwunmi, CEO of Prima Garnet, was the immediate past chairman of Advertising Practitioners Council of Nigeria (APCON). Lolu, who...
Experts and successful entrepreneurs have said that integrity, trust, branding, social impact/responsibility, resilience and humility are ingredients that can catapult...
Edem Duke, the supervising minister of Information, who believes that media debt is an impediment to achieving a virile media...
Coca Cola, biggest-selling soft drink in history with about $81.6 billion global brand value and Nigerian Bottling Company, NBC, its...
Edem Duke, the supervising minister of information, on Thursday in Lagos inaugurated the 6th governorship council of Advertising Practitioners Council...
Technology, social media and a convergence of new media devices on various platforms will drive the multi-billion dollar media and...
Unprecendented in the Nigerian banking industry where a bank CEO is taking the great lead in a television commercial, Uzoma...
There is consensus among media analysts that traditional media that rely largely on event news coverage in the face of...
Brand Nigeria is not a serious issue at the moment. People may not fill any hall where the subject is...
The merger between Nigerian Breweries (NB) plc and Consolidated Breweries (CB) plc, two leaders in the Nigerian brewery industry with...
Many agency leaders agree there need to be a better understanding between clients and agencies. For some, part of the...
Companies and organisations operating in Nigeria who enjoy massive image awareness among consumers but still spend a huge amount of...
As companies navigate toward increasing their ads online, either to follow trend, increase brand awareness or boost product sales with...
The emergence of internet has, in the recent time, seen the growth of online media. Most of the operators of...