Consumers’ interest to video advertisement is low in Nigeria compared to TV Ads, says a study conducted by Millward Brown...
Nigeria-based digital printing startup Printivo has secured seed financing from early-stage technology venture capital firm, EchoVC Partners to be used...
The Senate last week began screening the nominees for ministerial positions who will assist to achieve the expected ‘change’ but ...
Total is launching its “Road Movie” ad campaign in Nigeria today, October 19. The campaign is designed to bolster Total’s...
The Outdoor Advertising Association of Nigeria (OAAN) has called for better and more robust business relationship with the Lagos State...
In the last seven years, the Indomie Independence Day Award for heroes, a corporate social responsibility (CSR) initiative of Dufil...
Consumer promotions have taken center stage in some companies marketing activities, especially in Nigeria’s fiercely competitive alcoholic beverage market. It...
Social currency is defined as the sharing of information about a brand by consumers as part of their everyday social...
The Outdoor Advertising Association of Nigeria, (OAAN) has appointed Governor Akinwumi Ambode of Lagos State as its Patron as it...
Integrated Marketing Communications service provider in West Africa, Troyka Holdings is partnering with one of Nigeria’s leading digital media firm,...
Nigerian Institute of Public Relations, NIPR has extended the recertification of members from September 30 to November 30, 2015. The...
Latest TV commercial by the telecom giant, MTN is really evoking, emotional and instructive. The refreshing commercial is a well...
AJE Group, a multinational beverage company with headquarters in Lima, Peru has started the production and distribution of Big Cola,...
Are you part of the bandwagon celebrating the 55th Independence anniversary? What’s there to celebrate? This was the muse of...
The governor of Akwa Ibom State, Udom Emmanuel, a former banker, recently initiated a re-awakening and self discovery communication campaign...