In Nigeria, certain class of people, perhaps about 10 percent of the 170 million population has held on to leadership...
Orijin bitters drink is a cash cow for Guinness Nigeria. Leveraging consumer market research, the owners of the brand in...
The world of digital marketing and advertising is massively complex, yet it needn’t be so. Here are some vital lessons...
Managing the organised chaos of an ad agency requires a certain approach and a special set of skills, says Adam...
Guinness Nigeria has received glowing commendations from the management of the Lagos University Teaching Hospital, LUTH over its consistent support...
Pope Francis ended his three-nation African tour last week leaving a strong message for the continent that peace is not...
The BrandZ Top 100 Most Valuable Global Brands represents the tip of the iceberg in terms of brand management. Many...
Nutritionists and scientists agree that moderation in food and drink consumption is key to life and living. It was a...
Implementation of CSR projects by companies is as complex as the publicity and promotion of the projects. Among many organizations,...
Competition in the Nigeria’s Smartphone big market is unwavering as the big players try to stamp their dominance while new...
Nutricima Limited, a subsidiary of PZ Cussons, has re-launched its premium nutritional milk brand, Nunu, in its bid to actively...
With concern for global warming and environmental issues, a media practitioner has suggested for collaboration between Out of Home operators...
MultiChoice has won the Africa Brand of the Year award as well as Pay TV Brand of the Year award...
Nick Imudia is the regional director, Nigeria and Central Africa, for Alcatel Onetouch. He recognizes that Smartphone and tablets market...
Guinness Nigeria Plc has reaffirmed its commitment to continuously deliver quality products through application of the highest standards of good...