In the last seven years, the Indomie Independence Day Award for heroes, a corporate social responsibility (CSR) initiative of Dufil...
Consumer promotions have taken center stage in some companies marketing activities, especially in Nigeria’s fiercely competitive alcoholic beverage market. It...
Social currency is defined as the sharing of information about a brand by consumers as part of their everyday social...
The Outdoor Advertising Association of Nigeria, (OAAN) has appointed Governor Akinwumi Ambode of Lagos State as its Patron as it...
Integrated Marketing Communications service provider in West Africa, Troyka Holdings is partnering with one of Nigeria’s leading digital media firm,...
Nigerian Institute of Public Relations, NIPR has extended the recertification of members from September 30 to November 30, 2015. The...
Latest TV commercial by the telecom giant, MTN is really evoking, emotional and instructive. The refreshing commercial is a well...
AJE Group, a multinational beverage company with headquarters in Lima, Peru has started the production and distribution of Big Cola,...
Are you part of the bandwagon celebrating the 55th Independence anniversary? What’s there to celebrate? This was the muse of...
The governor of Akwa Ibom State, Udom Emmanuel, a former banker, recently initiated a re-awakening and self discovery communication campaign...
Ambrose Awelimobor is a petroleum engineer by training and now a consultant in oil and gas sector. Awelimobor who is...
To some Nigerians, the country’s 55th Independence Day will pass as one of those celebrations in the past but for...
Locally brewed gin, popularly called ogogoro is a hard drink which has been with us for a long time and...
Femi Adesina, the Senior Assistant on Media to President Muhammadu Buhari has said that his principal who gagged and shackled...
What actually is driving digital marketing today – imprecision or accurate data? Many organizations have jumped into the trend of...