Oracle Experience, foremost Nigerian activation agency, recently activated an unconventional interactive platform for consumers to get firsthand experience about the...
C&F Porter Novelli is planning to retool its PR Fundamental Programme to meet changing communication requirements in the industry. Nnemeka...
RenMoney is a consumer finance organisation that came in to the consumer finance market in 2012 with the objective to...
Determination, dexterity and focus singled out Goodnews Okonjimi, a 200 level marine technology student of Akwa Ibom State University among...
Nigeria’s laundry soap is a multibillion Naira business. In the recent time, competition in the market has heightened due to...
Coca-Cola Nigeria recently made a multimillion naira investment to innovate and produce a consumer-inspired new product, 5Alive Pulpy. Patricia Jemibewon,...
Current and emerging statistics about Nigeria’s economy are guiding both local and foreign investors who see Nigeria’s $510 billion GDP...
In an ever dynamic market, innovation is crucial to differentiating a brand from the crowded pack. For a brand that...
The recent raid of DStv office by officials of Consumer Protection Council of Nigeria, CPC, for subscribers’ data and other...
Traditional media has proven its importance in advancing communications in the Nigerian media landscape. However, as available marketing and communication...
A groundbreaking conference of prominent thought leaders, brand strategists, designers, researchers, enthusiasts, practitioners and policymakers from diverse sectors gathered in Lagos...
Successful multi-channel cross-device marketing is beyond the grasp of many marketers. They wish the opposite were the case of course....
Most companies are not only looking forward but they are positioning for the future. This is part of what informed...
Strongbow Apple Ciders, the world’s biggest and most popular cider brand is set to enter the Nigerian market this month...
The world of digital marketing and advertising is massively complex, yet it needn’t be so. Here are some vital lessons...