- Wednesday, July 01, 2026
BusinessDay
As Nigerians face the challenge of shrinking purchasing power, sales in the juice market space are being squeezed by consumers...
A new national orientation campaign is underway aimed at achieving attitutidinal change among Nigerians in different facets of live. Already, the...
Many Nigerians woke up last week to the announcement of a 40 equity investment by Coca-Cola in Nigeria’s 36 year...
A Lagos based firm, Medife Media, has pioneered Africa’s first Advertising glass building technology, which enables buildings to be transformed into...
Emirates has come on top again as the world’s most valuable airline brand, according to the 2016 Brand Finance Global...
Global media and public relations organization, BlackHouse Media Group has launched the Nigeria PR Report, the country’s first ever annual...
Twenty years ago 90 to 95 per cent of advertising budgets in Nigeria went to above-the-line (ATL) and below-the-line (BTL)...
Nigeria’s marketing communication industry, including advertising and PR is losing talents at a faster rate to clients’ side. Though the...
Coca-Cola Company has acquired 40 percent shareholding in Nigeria’s Chi Limited, Nigeria’s dairy and juice company and manufacturer of Chivita...
Endorsement is a form of brand communication in which a celebrity acts as the brand’s spokesperson and certifies the brand’s...
With the launch of its newly revised DrinkiQ.com, Diageo, the parent company of Guinness Nigeria, is advancing its commitment to...
Tayo Oyedeji is the Managing Director ofMedia Perspective, Nigeria’s foremost advertising media planning agency.Oyedeji has both corporate and academic work...
Nigeria’s foremost marketing communication services company, Brandlife Limited has extended its footprint to Kenya in order to accommodate continuous business...
The dissolution of the APCON council in 2015 by the present government on the understanding that it is a parastatal...
African mobile entertainment and internet TV pioneer, iROKO, today announces multiple deals totaling $19m, both in content development and in...
