Some start-ups are scared of hearing the word branding when advised to engage it for their businesses. They think branding...
Gionee, a global phone manufacturer and China’s largest mobile manufacturer has introduced a new phone into the Nigerian market. The...
The apex bank of Nigeria CBN had explained that the move to restrict 41 items including triple concentrate tomato paste...
Interested stakeholders and various media practitioners who have been jolted by the Social media bill before the National Assembly have...
Nigeria’s population at about 170 million and projected to hit over 400 million in the next 50 years will constantly...
In Nigeria, certain class of people, perhaps about 10 percent of the 170 million population has held on to leadership...
Orijin bitters drink is a cash cow for Guinness Nigeria. Leveraging consumer market research, the owners of the brand in...
The world of digital marketing and advertising is massively complex, yet it needn’t be so. Here are some vital lessons...
Managing the organised chaos of an ad agency requires a certain approach and a special set of skills, says Adam...
Guinness Nigeria has received glowing commendations from the management of the Lagos University Teaching Hospital, LUTH over its consistent support...
Pope Francis ended his three-nation African tour last week leaving a strong message for the continent that peace is not...
The BrandZ Top 100 Most Valuable Global Brands represents the tip of the iceberg in terms of brand management. Many...
Nutritionists and scientists agree that moderation in food and drink consumption is key to life and living. It was a...
Implementation of CSR projects by companies is as complex as the publicity and promotion of the projects. Among many organizations,...
Competition in the Nigeria’s Smartphone big market is unwavering as the big players try to stamp their dominance while new...