Ifeanyi Asiodu is the CEO of Medife Consulting Ltd, a company founded in 2015 with a division dedicated to media...
Stutern, Nigeria’s internship marketplace has entered into a strategic partnership with Jobberman to tackle the menace of unemployment in the...
Rosabon Financial Services and Carmudi have launched a reward scheme for people applying for Consumer Lease of N1 million and...
This is the age of analytics where data is a core brand value and if it moves, it needs to...
As Cannes Lions International Festival of Creativity launches its communications campaign for 2016 titled “Thank You Creativity” (www.thankyoucreativity.com), the official...
As Nigerians face the challenge of shrinking purchasing power, sales in the juice market space are being squeezed by consumers...
A new national orientation campaign is underway aimed at achieving attitutidinal change among Nigerians in different facets of live. Already, the...
Many Nigerians woke up last week to the announcement of a 40 equity investment by Coca-Cola in Nigeria’s 36 year...
A Lagos based firm, Medife Media, has pioneered Africa’s first Advertising glass building technology, which enables buildings to be transformed into...
Emirates has come on top again as the world’s most valuable airline brand, according to the 2016 Brand Finance Global...
Global media and public relations organization, BlackHouse Media Group has launched the Nigeria PR Report, the country’s first ever annual...
Twenty years ago 90 to 95 per cent of advertising budgets in Nigeria went to above-the-line (ATL) and below-the-line (BTL)...
Nigeria’s marketing communication industry, including advertising and PR is losing talents at a faster rate to clients’ side. Though the...
Coca-Cola Company has acquired 40 percent shareholding in Nigeria’s Chi Limited, Nigeria’s dairy and juice company and manufacturer of Chivita...
Endorsement is a form of brand communication in which a celebrity acts as the brand’s spokesperson and certifies the brand’s...