• Saturday, May 18, 2024
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BusinessDay

Unilever throws weight behind CAF Africa Cup of Nations in Côte d’Ivoire

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In a game-changing partnership, Unilever Personal Care brands Rexona, Axe and Dove have been named as the official sponsors of the TotalEnergies CAF Africa Cup of Nations Côte d’Ivoire 2023 and TotalEnergies CAF Women’s Africa Cup of Nations Morocco 2024.

According to a statement, the partnership with CAF was spearheaded by Unilever International, Unilever’s Global Business Unit and Unilever’s Personal Care Business Group.

This association makes Unilever the exclusive Personal Care Consumer Goods partner for the two tournaments, with the company working closely with CAF on a range of football initiatives across a selection of African countries over the duration of the agreement.

The TotalEnergies CAF Africa Cup of Nations Côte d’Ivoire 2023 kicked off on 13 January and it is expected to be watched by over 800 million people worldwide, tuning in to catch the unique flavour of Africa’s biggest footballing celebration.

Assem Puri, Executive Vice President, Unilever International said: “We are thrilled to partner with CAF and engage a large, diverse audience through our Personal Care brands. Through this partnership, we are also excited to connect with the future generation of football athletes across the African continent and help them grow.”

Patrice Motsepe, CAF President said: “This major new partnership with Unilever represents a huge step towards achieving our objective of making CAF competitions, and African football, globally competitive and appealing to fans and viewers across Africa and around the world