In its bid to ensure that its consumer continue to be uniquely refreshed, the La Casera Company Plc. has unveiled three new variants of its Bold soft drink, in addition to the existing Bitter Lemon flavor. The Company launched the Orange, Tropical and Ginger variants of the iconic drink to the admiration of guests at the grand event.
Unveiling the drink, the Managing Director of the Company, Chinedum Okereke said the addition of the new variants was the Company’s response to the quest of its esteemed consumers who have continued to enjoy Bold since it was first launched.
“The heart of our operations is innovation driven by our desire to continuously satisfy our consumers. Today, we are fulfilling our promise to our consumers, which is to always be there to satisfy their thirst and their taste whenever they think of refreshing themselves.” The group-marketing director, Mr. Emmanuel Agu said that.
In his reaction, Kanu Nwankwo, a guest speaker at the launch said the Bold brand represents all that is required to drive your dream and succeed.
“The name of the drink we are launching today resonates with happiness, because when you are BOLD, you take decisions that make you happy. When you are BOLD, you will display the creativity in you and that brings you satisfaction,” Nwankwo said. Nwankwo, a member of the famous 1996 Atlanta Olympic Winning team, added that “What impressed me most is that the La Casera Company does not confine its production to just one kind of drink.
The dealers and distributors present at the launch expressed delight at the opportunity to provide consumers with other distinctive choice of drinks.
The La Casera Company Plc. has always demonstrated their willingness to innovate on products that benefit and satisfy their consumers. For that, the company has consistently researched into best ways to keep their consumers happy.
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