• Monday, July 15, 2024
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BusinessDay

Inner Drive: A journey told through individual narratives

Inner Drive: A journey told through individual narratives

In an exclusive premier in Lagos, Nigeria, the inDrive documentary offered audiences a rare glimpse into the heart and soul of the company, with never-before-seen footage and candid stories from the individuals at inDrive’s roots, including founder and CEO Arsen Tomsky.

This special content dives deep into its initial vision and the philosophy fueling inDrive. Viewers at the premier were treated to insightful moments and pivotal turning points that have never been shared publicly, shedding light on the profound impact inDrive has had on communities.

Far from being a run-of-the-mill corporate film, the narrative delves deep into the butterfly effect of positive impact, illustrating how inDrive’s initiatives have rippled through communities, creating waves of change that extend far beyond their initial touchpoints.

In the frozen Yakutsk winter, a group of people band together against the unfair price collusion of taxi companies that leaves people stranded in the cold. One of them started a social media group where people can request and offer rides, negotiating prices on their own terms.

It’s a simple enough idea, but it carries the potential to be revolutionary. From this frozen seed, a collective stance against injustice, inDrive takes root. Today, the company has grown to become the world’s second-largest ride-hailing app, operating in over 700 cities in 46 countries, fuelled by deep-seated ideals and ambitions that extend far beyond profit.

inDrive wants to reimagine capitalism, no less: to put people back in control, restore their freedom to choose, and so make their lives better.

Among the heartwarming tales shared, the film follows the journey of Obadiah, a Nigerian boy once enveloped in the despair of his surroundings. inDrive’s Beginit initiative is now paving the way for a brighter future for him and many others.

Reflecting on the film and its message, inDrive Founder and CEO Arsen Tomsky said: “We should focus on the path, on the journey. And if you do something important for you, that is very meaningful for you, and you develop an external environment during that journey, you are getting more and more with each step. And that is something which nobody can take from you. Even if you don’t reach a peak, you will have something available to you.”

The production is directed by Lagos/Nairobi-based, Emmy Award winner Dan McCain, and Greekproducer and editor Theo Papadoulakis, each renowned for their individual talents in portraying everyday individuals facing remarkable situations.

“In making this film with inDrive, we hope to honour the resilience and determination of individuals whose dreams lead to something profound. It’s a privilege to be part of a multi-country international production, collaborating with other talented directors, where we weave together inspiring narratives that add to the epic tale of human potential.” – Dan McCain