How social media marketing drives success in creative industry - Enilolobo

Music enthusiast and entertainment executive, Olumide Enilolobo also known as Otb Plug has urged music artists and other creatives to take social media marketing seriously.

Enilolobo said that the present industry requires artists to adopt a social media marketing strategy to be able to reach out to the target audience.

He noted that content distribution has been made easy with the existence of social media marketing where creatives can market their content to diverse audiences from the comfort of their homes.

“It’s now easier now unlike back in the days when you have to do physical distribution by moving around and being everywhere, right now you can get your music or videos across to millions of people without even stepping foot outside your house, that is the power of social media marketing”, Enilolobo said.

“If done properly with the help of professionals, your content should be targeted at the right audience. A lot of artists, most especially budding artists, complain of not being heard or having low engagements but going through their pages, you will realize that they just come up with content, post and leave it there expecting miracles to happen. Those who already know the basics are already getting the result. You need to develop a free entry-level social media marketing strategy.”

Ifeoma Okeke-Korieocha

Ifeoma Okeke-Korieocha is the Aviation Correspondent at BusinessDay Media Limited, publishers of BusinessDay Newspapers. She is also the Deputy Editor, BusinessDay Weekender Magazine, the Saturday Weekend edition of BusinessDay. She holds a BSC in Mass Communication from the prestigious University of Nigeria, Nsukka and a Masters degree in Marketing at the University of Lagos. As the lead writer on the aviation desk, Ifeoma is responsible and in charge of the three weekly aviation and travel pages in BusinessDay and BDSunday. She also overseas and edits all pages of BusinessDay Saturday Weekender. She has written various investigative, features and news stories in aviation and business related issues and has been severally nominated for award in the category of Aviation Writer of the Year by the Nigeria Media Nite-Out awards; one of the Nigeria’s most prestigious media awards ceremonies. Ifeoma is a one-time winner of the prestigious Nigeria Media Merit Award under the 'Aviation Writer of the Year' Category. She is the 2025 Eloy Award winner under the Print Media Journalist category. She has undergone several journalism trainings by various prestigious organisations. Ifeoma is also a fellow of the Female Reporters Leadership Fellowship of the Wole Soyinka Centre for Investigative Journalism.