• Monday, October 28, 2024
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BusinessDay

How Arewa24, family entertainment goes deeper to entertain African audience

Hausa culture hits 45 million viewership on Arewa24

AREWA24, 24/7 Hausa language family entertainment, lifestyle television channel and production studio in West Africa, in collaboration with CANAL+ International, has expanded its television broadcast reach into four additional countries: Benin Republic, Burkina Faso, Mali and Togo, on CANAL+ CH 297. This move extends AREWA24’s presence to eight West African Countries, including Nigeria, Niger, Cameroon and Chad.

“This important expansion demonstrates the strategic and enviable partnership between CANAL+ International and AREWA24 in democratizing access to quality information and entertainment across Africa”, the management said in a statement.

Celestine Umeibe, AREWA24’s Deputy CEO and Chief Commercial Officer says this expansion marks a pivotal milestone in AREWA24’s journey

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