Devon King’s, a PZ Wilmar food brand, has announced a N2.5 million sponsorship deal for the season two of ‘Street Foodz Naija’ reality TV show, an initiative of African food and lifestyle channel, Foodbay TV.
The competition which is focused on identifying, showcasing, and uplifting various street food entrepreneurs across the country, comes with few changes as the grand prize has been increased to further empower and energize the food-preneurs in the wake of the COVID-19 pandemic.
Toyin Popoola-Dania, the category and brand manager, PZ Wilmar, said the brand is consolidating on the successes recorded in season one, to elevate the health, taste and quality of street food in Nigeria.
According to her, Devon King’s sponsorship of the show is to encourage and support food vendors based on the vital role they in the food chain industry. “Understanding the peculiarity of the times, it is important that we all play our part one way or the other to reduce whatever negative impact the pandemic might have on us.
Food, as we all know, plays quite an important role, which is why we have once again partnered with Foodbay TV for a bigger edition of the Street Foodz Naija campaign. This season promises to be much more exciting, engaging and even more rewarding, our partners Foodbay TV have put together something quite unique and very beneficial and I am excited as to what this season holds,” Popoola-Dania said.
Oluwafemi Ogundoro, the managing director, Maxima Media Group, said he is particularly excited about the prospects of the season two based on its increased prize money.
“In the spirit of continuous improvement and having taken key learning from the maiden edition, I can say we have put together something very unique, a show that is as exciting, informative as it is rewarding.
“As you are aware, with the support of our sponsors we have increased the grand prize quite significantly, we have brought on board notable personalities who are food enthusiasts. Nigerians should get ready for something quite amazing” said Ogundoro.
Last season, the platform celebrated and rewarded street food entrepreneurs; contestants were equipped with relevant skills in the food business sector and mentored by seasoned chefs within the Nigerian food industry.
Prize money for season two has been increased by over 100% and the winner will walk away with N2.5 million, while first and second runners-up get N1 million and N500,000 respectively.
