Temaru Ben Emeasoba, is the founder of Temaruco, a Nigerian clothing company that is revolutionising Nigerian fashion with affordable high-quality clothing globally.
Recognising a demand for quality clothing and a desire to support local communities, Emeasoba embarked on the journey to establish, Temaruco
He said, “I and my wife came up with the idea when we recognised a demand for quality clothing items in Nigeria and part of the plan was also to support local communities by creating job opportunities and contributing to the local economy.”
Emeasoba disclosed that the main objective was to create something that is not only unique but also sustainable through innovative and customer-centric practices.
“Our goal is to offer high-quality clothing that reflects our cultural values while also being affordable for our customers.”
“It has been a long process creating this clothing brand, we started with a feasibility study, having a detailed business plan, registering the business with a statutory agency, selecting the location, sourcing for raw materials, making skilled labor available, ensuring production quality, and implementing effective marketing and distribution strategies, “he said.
He disclosed that a major key aspect of Temaruco’s success is its customer-centric approach.
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“The company prioritises customer feedback, continuously adapting its designs to meet evolving consumer preferences and trends. Innovative marketing strategies have also played a significant role in connecting with a broad audience, building a loyal customer base in the process.”
“This approach ensures that our clothing resonates with our audience, fostering a strong connection between our brand and our customers,” he added.
On how the company has been able to attract a wider audience. He said.”Our innovative marketing strategies have played a significant role in this process. By leveraging digital platforms and engaging storytelling, we have been able to reach a wide audience and build a loyal customer base.”
Responding to the company’s achievement. The CEO said Temaruco has achieved a major milestone by becoming the manufacturer of three prominent brands, ZEN, XODUS, and B3N.T.
He said that these partnerships signify the company’s strategic approach to growth, market expansion, and brand elevation.
Adding that, “These collaborations bring new opportunities for market reach, product diversification, innovation, brand recognition, and revenue growth.”
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On prospects of the company, Emeasoba said he is calling on fashion enthusiasts and conscious consumers to join the Temaruco movement and experience the perfect blend of cultural heritage, sustainability, and affordability in every piece of clothing.
He added, “When you choose Temaruco, you are not just buying clothes; you are supporting a brand that values cultural integrity, environmental responsibility, and customer satisfaction.
“Together, we can make a difference in the fashion industry by promoting sustainable practices, celebrating cultural diversity, and ensuring that everyone has access to affordable, high-quality clothing, “he said.
