Chioma Afe, Group Head, Retail Marketing & Analytics at Access Bank Plc
Chioma is a motivated, proactive, strategic thinker, leader and digitally driven brand advocate.
A successful marketing communications professional with a total of 23 years experience spanning FMCG, Consulting (Andersen), direct marketing, telecommunications, broadcast media/content marketing and financial services.
Her work experience spans brand management of various global brands including coca-cola and Airtel, among others, with deliverables that included design, development and execution of equity building and volume driving strategies, as well as collaborating with the creative and entertainment industry.
She is passionate about brands, marketing communications, retail products marketing, digital and data driven marketing, leading to the current role as the Group Head, Group Retail Marketing and Analytics at Access Bank following the role as Divisional Head, Corporate Communications at Diamond Bank.
Her responsibilities include oversight of a diverse team of creatives and content managers, brand strategists, online PR & email marketers and data analysts focused on supporting the achievement of the bank’s retail business ambition in Nigeria and across 12 African countries , utilising various marketing communication tools to deliver on product awareness, customer acquisition, engagement and retention goals for the business.
She has attended several leadership and professional courses in the course of her career at various institutions including the Metropolitan Business School London, Wharton Business School-Pennsylvania and Lagos Business School. In 2020, she joined the MBA programme at the prestigious Imperial college Business school London.
In her private life, she loves to read, travel and mentor young corporate women.
On her view about financial inclusion, specifically around impact upon those who really need this, she strongly believes that as a nation, we are at the cusp of change… at different levels and in unique and impactful ways.
Afe says it’s not just about what the government can or cannot do, but more about how each one of us can empower and enable the next person.
“I looked out my window today and watched a trail of young men carrying pans of cement up a wooden ladder as they worked on the construction site of a church and I asked myself: how much will this teenage boy earn today? Will he feel satisfied? Can he do better? Who will help him improve? What guarantee does he have of a job tomorrow? What skill has he learnt?”. We each owe ourselves a duty to help, to do better, to be more to each other #All4one.
On receipts and safety, Chioma insists that it is important that we dispose off our financial statements or receipts or financial documentations that we have properly because, fraudsters can get a hold of these documents and use them to compromise our security and our information.