Nissan technology moves to improve driving experience

By 2022, connected car services and greater choice in accessories and personalization will increasingly drive growth in Nissan’s aftersales business, anticipated to contribute 25%.of aftersales revenue.

This is coming on the heels of Nissan’s announcement of a comprehensive strategy to transform customer aftersales experience through innovative technology and enhanced services.

According to Kent O’Hara, Nissan Corporate Vice President and head of the Global Aftersales Division, “Nissan has a clear plan to develop its after-sales business by leading the industry in delivering the latest technology to our customers around the world.”

This strategy is about giving customers more choices and new services to make ownership experience better. It will also help expand connected car, big data and personalization innovations to improve customer experience and open up new revenue streams for the company.

With this development, connected car technology and expanding use of big data will enable Nissan to offer new services, improve the dealership experience and increase customer retention. In the future, Nissan cars will provide customers advance notice when servicing is needed, as well as automatically order parts to ensure dealership availability on customer visits.

Connected car technology will also dramatically streamline the automakers global supply chain, bringing just-in-time logistics to increase manufacturing efficiency, from plants to the dealer.

For Nissan, a key element of the strategy is developing connectivity for all customers, including those in emerging markets and those who already own the brand. Connected cars will be available as a dealer option starting in Japan and India and expanding to other countries by 2020.

The company is also developing affordable solutions to offer customers connectivity using multiple technologies as an aftersales option. Those technologies will be offered to customers who already own vehicles that were not manufactured as connected cars. They will allow those vehicles to become connected, enabling those customers to receive additional benefits of managing their vehicles that come from connectivity.

In order to achieve this plan, the aftersales business will be strengthened further with a focus on personalization and accessories, pushing Nissan to the forefront of customization in the auto industry.

MIKE OCHONMA