• Thursday, May 30, 2024
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BusinessDay

Ferrari enters new deal with HP to advance innovation in racing

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Ferrari and HP Inc. have entered into a multi-year partnership towards advancing sustainable innovation and accelerating purposeful technology across the Scuderia Ferrari Formula 1 team including the Esports team, and the Driver Academy.

The HP logo will make its debut on the Maranello F1 cars ahead of the Miami Grand Prix scheduled for May 3-5, when the team will start competing as Scuderia Ferrari HP.

The Scuderia Ferrari Esports team and the Scuderia Ferrari car driven by Maya Weug in the all-female F1 Academy series, launched in 2023, will also race using the new moniker.

HP and Ferrari will also work together to expand educational initiatives within their teams and communities to create a lasting impact for generations.

As part of the partnership, the integration of HP’s high-performance products and services, including adaptive PCs and devices, conferencing technology, and printing capabilities, will enable Scuderia Ferrari HP and the other racing teams of the Prancing Horse to turbocharge training precision and optimise strategic decision-making, on and off the track.

Big reveal

Representatives from both organisations will be present for the reveal of the Scuderia Ferrari HP livery ahead of the Miami Grand Prix, which will debut in a unique edition specifically designed for Miami.

“Our founder passed on to us his continuous will to progress. From this stems our drive to innovate on the road and the track, as well as our commitment to a sustainable future, from carbon neutrality to the education of the younger generation,” said Benedetto Vigna, CEO of Ferrari.

Vigna said the company has found in HP the same values that make it an ideal partner and looks forward to facing new opportunities and challenges together.

“With technology, performance and exceptional craftsmanship fuelling the future, the partnership between HP and Ferrari is a natural fit,” said Enrique Lores, CEO of HP Inc.

Lores said both brands are built on rich histories that have endured the test of time and the collaboration will offer them an opportunity to reach new audiences, drive business growth, and create lasting impact.

“Together we will leverage the global stage of racing to accelerate sustainable innovation,” Lores said.