• Sunday, July 14, 2024
businessday logo

BusinessDay

LG 6Mmotion washing machine: Achieving a colossal leap in laundry care

businessday-icon

People irrespective of their social standings are always seeking to look their best. For many professional who feel the need to look good as well focus on the things that matters most, owning a washing machine is essential. The washing machine, perhaps more than any other appliance, freed many working women from the drudgery of housework, and is conceivably the single most important invention of the 20th century. However most conventional washing machines have been found to be ineffective and unreliable as they are only able to carry-out just one wash motion which is what informed the introduction of LG 6-Motion Washing Machine, an appliance that is able to replicate 6 different wash motions for every fabric type by LG Electronics, a global leader in Consumer Electronics and Home Appliances.  LG 6Motion Washing Machines are equipped with the high-efficiency Direct Drive motor that cut energy costs and water consumption, compared to conventional washing machines. LG’s Direct Drive system increases the motor’s efficiency; this not only cuts back on energy use and makes it less susceptible to breakdown, but also helps reduce noise levels.

Speaking on the product, Hyunwoo Jung, general manager, home appliances division, LG Electronics West Africa operations, “With an LG 6 Motion washing machine, users are bound to enjoy amazing performance and unmatched results every time. It comes with a Get ready to with a programme for every fabric type – resulting in one amazing wash. “6 Motion is made possible thanks to LG’s Inverter Direct Drive motor which enables better control of the drum – from both a speed and rotation point of view, thus enabling different wash motions. The different wash motions are specific to how the drum moves and its effect on the clothes and although different motions may be more suited to different fabrics, LG’s engineers have found the optimum combination of wash motions to deliver the best performance and care for your laundry based upon the programme selected.” Direct Drive technology is a patent of LG Electronics and has won many international awards for its performance and consistency with international best practice in quality assurance.

LG’s proprietary 6 Motion Direct Drive technology is the magic behind our success and it’s the type of innovation that will continue to drive us toward our goal to create value-added solutions which bring greater convenience and efficiency to our consumers’ everyday life.”Contemporary washing machine offerings by LG Electronics are equipped with the innovative Inverter Direct Drive motor, which delivers cleaner and greener washing, and makes the washing machines more energy-efficient, durable, and quieter with less vibration. Recently, LG Electronics’ DD (Direct Drive) motor was certified by Verband Deutsher Rlektrotechniker (VDE) – German Association of Electrical Engineering as a product with a life span of 20 years, the longest yet to be certified by VDE. This technological innovation which is a first in the world has been in existence since the late 1980’s. Because the LG Direct Drive Motor operates more efficiently, LG confidently backs the motor with a 10-year warranty to ensure a worry-free clean.

However, based on the testing of 4.2 wash cycles a week and 220 cycles a year, VDE determined that LG’s Direct Drive motor would last for at least 20 years and approximately 4,400 cycles. This certification adds to the credibility of LG 10 years DD motor warranty as it even extends the expected working longevity of the DD motor from 10 to 20 years. The VDE is one of the largest technical and scientific associations in Europe with over 35,000 members. This certification of international standards confirms the reliability and durability of LG’s washing machines, and serves to provide customers with greater peace of mind. Through this recognition, the core technology of LG washing machines has achieved a new mark of excellence in quality standards. LG washing machines have overtime proven to be unparalleled when it comes to performance and value. Its expanded washing machine range is specifically designed for simple living. The 6-Motion Direct Drive washing machines allows the drum to tailor each load from a combination of 6 unique motions: rolling, stepping, swinging, scrubbing, filtration and tumbling unlike the one motion— tumbling, available in most front-load washers.

The LG direct drive technology has over time raised the bar for washing machines. With six ways to wash, the LG 6 Motion washing machine’s Direct Drive enable users choose the one that is right for them. Beside the established Tumble which is the standard turn washing machine motion in most washing machines, LG 6 Motion comes with five additional motions for specialized laundry care. So it’s more effective, yet kinder, too. There is the Scrub- Intensive – as water is supplied to the LG 6 Motion washer, the combination of scrub motion and the waved lifters create a figure – 8 shape and a ‘trough’ of water helping to dissolve powder detergent better and faster. Rolling: Silent Wash – this wash ensures laundry is rolled below the water level, creating more friction with the inner drum and is less damaging to clothes. Swing: Delicates – the soft swing of the LG 6 Motion washing machine has a heart shaped motion that washes laundry below the water line.

 Ben Uzor