• Sunday, July 14, 2024
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BusinessDay

GiONEE launches M5 Mini to meet needs of target market

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Haven received a warm reception from the Nigerian market when it introduced the GiONEE M5 a few months ago, GiONEE, a global communication brand has launched the M5 Mini, a compact version of M5, in a bid to meet the needs of its target market.

The product is considered a sequel to the durable M5 and promises to be effective and affordable.

The M5 MINI is a 5.1 android OS device packed with amazing features and chipset. Its design, software and battery capacity points to the fact that the device is specifically made for both light and heavy smart phone users and would suit the average Nigerian user.

Speaking during the launch of the phone in Lagos, Somoye Habeeb, Marketing Director, GiONEE Nigeria said customers are sure to notice the smooth and sleek 2.5D water drop and 5.0HD IPS screen surface as their finger slides across it while it delivers clear and sharp images with its 1280 ? 720HD resolution.

“The M5 MINI operates at rather impressive processor speed of 1.3GHz Quad core. The implication of this is that the phone promises to operate at a speed that is truly deserving of a smart phone,” he added.

Habeeb explained that that the M5 MINI is equipped with a 2GB RAM size and 16GB internal storage and users are guaranteed to have enough space to store over a thousand songs, five hundred videos, hundred applications and large documents.

He further explained that GiONEE understands the importance and value attached to pictures and this is why the M5 MINI is endowed with 8MP rear and 5MP front cameras.

He disclosed that the product will be available in a few weeks at phone retail shops nationwide, with prices speculated to be between 25,000-30,000 naira.

Also speaking on the launch, Doyin Adewumi, Managing Director Creative One said that as the brand management consultant, he can attest to the fact that the unique selling point of the product is that it has gone beyond value to creating more value, as it turns out to be more affordable and innovative.

He observed that the 4000mAh battery capacity offers users the freedom to use their phones without having to worry about charging it at all time, adding that the reverse charging offers users the chance to charge their other phones with the GiONEE M5 MINI.

In Nigeria, GIONEE focuses on delivering quality phones that fits the lifestyle of the Nigerian middle & upper class without hurting their pockets. GiONEE focuses on innovation, efficiency, style and affordability.

Ifeoma Okeke