Ahead of product launch, OPPO targets 80 stores across Nigeria

The world’s 5^th global smartphone manufacturer, OPPO says it plans to have its products in at least 80 new stores in the next three months. The company’s mobile devices are already selling in 30 stores including Slot Nigeria.

At a media parley in Lagos on Saturday, the company noted that having a physical presence in Nigeria is to replicate the high standard it is known around the world and to become a part of the lifestyle of many Nigerians through its pace-setting devices.

OPPO which in January announced a major breakthrough in smartphone camera technology with its 10x Lossless zoom, said in Lagos on Saturday, that Nigeria a very important market in Africa.

“We are dividing Nigeria into four regions,” says Joseph Adeola, PR Manager, OPPO Nigeria.

The company has only one model in the Nigeria market but that would change after the launch in Barcelona.

10x Lossless zoom camera breakthrough that will also be unveiled in Barcelona means that images captured by the OPPO cameras are just as good as photos captured in professional cameras.

In a statement BusinessDay received, OPPO explained that the innovation is enabled by the company’s triple-solution consisting of ‘Ultra Wide Angle + Ultra Clear Master + Telephoto’ features. The triple camera structure has an equivalent focal range of 159mm.

The focal length of a camera describes the angle of view – how much of the view will be captured – and the magnification – how large individual elements will be. The longer the focal length, the narrower the angle of view and the higher the magnification; the shorter the length, the wider the angle of view and the lower the magnification. By leveraging the zoom lens technology, OPPO is taking advantage of the versatility the lens. Zoom lens reduces the number of times one need to change the lens which saves time and limits the possibility of getting dust in the camera’s mirror box or on the sensor.

To maintain image quality at all ranges, OPPO has introduced dual optical image stabilisation (OIS) on both standard and telephoto cameras. In addition to the triple-camera structure, OPPO’s pioneering ‘periscope structure’ is also paramount to achieving 10x lossless zoom. The periscope-inspired design makes full use of the width and thickness of the phone through the lateral arrangement and refraction of the lens set. The space is saved, and the mobile phone can use a larger optical component under the premise of ensuring that the mobile phone body is thin and light, so that the mobile phone has a telephoto shooting capability.

“We are constantly setting the pace,” says Nengi Akinola, marketing manager, OPPO Nigeria. “We are futuristic company. We don’t compare ourselves with other brands because we are trying to set a standard.