Leveraging effective advertising for brand building
Effective advertising reaches potential customers and informs them of your products or services. Ideally, advertising should capture the prospective customer’s...
Effective advertising reaches potential customers and informs them of your products or services. Ideally, advertising should capture the prospective customer’s...
Advertising Regulatory Council of Nigeria (ARCON) has told advertising agencies, including creative agencies, out-of –home, experiential, digital and media independents...
The Board of Directors of the Centre for Integrated Health Programs (CIHP) Nigeria, a pro-health NGO, has appointed of one...
… May put minimum capital base at N20m The Advertising Regulatory Council of Nigeria (ARCON) is currently in the process...
Nigerian tier-1 banks have spent N56.86 billion on advertising and branding in the nine months of 2023, a development aimed...
…Africa spend to be down 11.6% this year Latest study has revealed that global advertising spend is on course to...
In an era where digital platforms dominate the media landscape, there are individuals who not only adapt to change but...
Leo Burnett Lagos, a member of Publicis Groupe, has announced the emergence of its Deputy Creative Director, Esosa Osagiede, as...
With the unlimited potential that technology has to enhance how advertising and marketing are done, a media company like Alpha...
Traditional advertising is still very much alive and relevant in Nigeria where it remains the cornerstone of advertising. But they...