STL Trustees bags innovative trustee company of 2021
STL Trustees Limited, one of Nigeria’s leading corporate trustee firms, has been awarded the "Innovative Trustee Company of the Year 2021", by Marketing Edge Magazine Brands and Advertising…
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advertising
Cybertron combines power of google, facebook to help businesses run better online ads
A programmatic platform based in Lagos, Cybertron Ads, has said its technology can help businesses find the right customers at the best possible cost.
Online advertising is currently…
Adspace.ng debuts in Nigeria to rebrand advertising
Adspace.ng has debuted in Nigeria to rebrand advertising in Africa’s most populous nation through the provision of a technologically inclined advertising marketplace for small businesses.…
Advertising body, AAAN gears to reposition industry, holds congress
In a bid to rebuild and rebrand the advertising industry, the Association of Advertising Agencies of Nigeria, AAAN will later this month at its annual congress engage in intellectual…
Brandon Shiu-Nan See explains advertising strategies for next-level promotion
Advertising and product promotion play a pivotal role in the success of any enterprise, and the need for a wider reach pushes businesspeople to invest proportionately in advertising.
With…
APCON inaugurates Advertising Standards Panel committee, others
The Advertising Practitioners’ Council of Nigeria, APCON, has inaugurated three committees to oversee the affairs of the council. The Committees inaugurated are : Advertising Standards Panel…
Advertising Academy: 26 years leadership in AAAN fails to realise dream
Like the public sector with stories of unfinished projects several years after, what will cause the Advertising Academy conceptualised 26 years ago by the Association of Advertising Agencies…
Advertising is dead, but long live advertising!
Many advertising teachers, practitioners, users of this important genre of persuasive communication say that it is now dead, although we dare say that this is hardly the case. Advertising is…
Promoting customer acquisition and retention is our focus at Dochase
Chibuike Goodnews, the Chief Executive Officer of Dochase Adx in this interview speaks on the company’s growth trajectory, the innovative products it has introduced in the markets and others…
Our belief in Nigeria is proof of our long-term commitment to the market –…
Dele Odugbemi is the Country Manager of JCDecaux Grace Lake, a foremost Out-of-Home advertising firm which has contributed greatly to the digital progression in Nigeria’s multi-billion Out…