• Sunday, July 21, 2024
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BusinessDay

Coca Cola to take 22 promo winners to Brazil

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Coca-Cola gives customers have reasons to be happy this season as the company flies 22lucky consumers to witness the 2014 World Cup live in Brazil.

Several others stand the chance of carting away 44 55” TVs and Home Theatre Systems, 66 Sony PlayStation 3, 15,000 branded jerseys, 20,000 branded footballs, 45,000 drawstring bags, and over 1 million free drinks.

The premium non-alcoholic beverage company is inviting consumers to be part of the celebration, to tap into the passion of fans as they experience Brazil through the recently announced commencement of its FIFA World Cup Campaign scheduled to run from March to July 2014. The FIFA World Cup campaign comprises of 5 phases to engage the consumers; The Qualifier Campaign, Anthem Seeding, National Consumer Promotion a shopper Promotion and the Media Broadcast of the FIFA World Cup games live from Brazil.

Bolajoko Bayo-Ajayi, Marketing Manager Colas for Coca-Cola Nigeria, described Coca-Cola as the ideal brand to connect consumers with the best global soccer entertainment. “As a FIFA partner, Coca-Cola, the world’s happiest and most inclusive brand gives consumers the World’s Cup. Coca-Cola has always been a fan of football, both internationally and here in Nigeria; we have been refreshing Nigerians and this is another platform to do what we do best,” she said. “This campaign is our way of inviting the consumers to participate and celebrate with the Fans Worldwide as they experience the Brazil World Cup”.

To qualify for the draw, interested consumers can purchase bottles of Coke, Fanta or Sprite (35cl & 50cl RGB) and look under the crown corks for their prizes. Consumers with crown corks carrying “BR” and “AZ” and “IL” should package the crown corks with their names, addresses, mobile number and signature written on the package and submit them to clearly marked submission centers nearest to them.

Weekly draws will be held for eight (8) weeks, and winners announced every Sunday on NTA Newsline. Consumers whose crown corks show an instant gift can redeem them at designated redemption centers within their locations.