Your employees are your most dedicated brand champions and first customers.
They’re tweeting about companies they’re impressed by, writing articles on Medium, and discussing what you could be doing better via Slack messages. That’s a whole lot of buzz that can influence the public’s perception of your brand. Yet the term “measurement” is more often associated with customer-facing marketing than it is with internal communications.
Internal communication is the glue that holds an organisation together and should not be treated as an after-thought. Without it, a company is just a collection of disconnected individuals each working individually at his or her own job.
While there is a role for HR or a specific internal communications person in the company to communicate company-wide messages, it is more important to stress the duty of managers to perform this function in their day-to-day job.
Rolling out an intranet? Take a video of an employee walking you through how to access pertinent information and add it to your next company-wide newsletter. This corporate-journalism approach allows employees to be the mouthpieces of your brand.
When internal communications work well, your employees end up being so in tune with the business, they’ll begin to tell the company story for you – and they’ll take pride in doing it.
Ebuka Ezeji can be reached via [email protected] | Twitter: @ebukaezeji
