Right brand perception strategy to aid consumers’ acceptance – Arueyingho

For businesses to achieve their desired penetration into the targeted audience, organisations need the right brand perception strategies, Timeyin Arueyingho, a United Kingdom-based Nigerian public relations specialist, has said.

Arueyingho in a recent interview with journalists, said that first impressions matter in building an attractive brand, adding that he gained much insight into Human-Computer Interaction (HCI) which said, his company, Hedonic, has used to drive several marketing projects.

“People recognise a brand before they even acknowledge the existence of the business, it’s all about perception. When a person thinks about a service or product, they unconsciously project their thoughts towards it or have implicit biases. People tend to be naturally prejudiced to an extent, and that’s because the brain unconsciously processes a variety of information on a daily basis,” Arueyingho said.

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He said the outcomes of these unintentional activities of the mind are reflected in how services or products are perceived and accepted, which is why proper branding is key for projecting a good company image.
Timeyin Arueyingho said he has always been fascinated by branding, managing stakeholder relationships and strategic digital marketing.

Although he is currently pursuing a PhD in Digital Health with a focus on Human-Computer Interaction, Arueyingho’s passion for branding and PR has been obvious in his career.

Arueyingho is a United Kingdom brand specialist and musician. He is focused on offering services to Afrocentric brands. He is currently the Brand Manager of Itty Bawa, a beauty pageant queen, philanthropist and finance enthusiast. He is also responsible for the PR and strategic branding of KingsVine Farms; a sustainable agri-tech business in Nigeria.