• Saturday, June 22, 2024
businessday logo


LCCI to host entertainment village at 2023 Lagos Int’l Trade Fair

LCCI to host entertainment village at 2023 Lagos Int’l  Trade Fair

Lagos Chamber of Commerce & Industry (LCCI) has announced its plans to host entertainment village at the 2023 Lagos International Trade Fair (LITF).

Speaking at a press conference to unveil the entertainment village, chairman trade promotion board of Lagos Chamber of Commerce & Industry, Leye Kupoluyi affirmed that the village which he described as a new component of the LITF would make the fair more inclusive, sustainable, relevant and interesting to all stakeholders.

Kupoluyi further explained that the Lagos International Trade Fair has always been a symbol of commerce and economic progress adding, “it is a place where entrepreneurs, businesses, and investors come together to forge new partnerships, explore opportunities, and drive growth.

Read also: LCCI president urges entertainment industry stakeholders to project sector’s future

“Entertainment, culture, tourism, and leisure are essential aspects of any thriving community. They are the soul of our city, and they reflect the vibrant spirit of Lagos. Our entertainment village is a testament to our commitment to creating a holistic trade fair experience that encompasses not only commerce but also the rich cultural tapestry that defines us as a people.’’

Also speaking at the briefing, the chairperson, Lagos Chamber of Industry, entertainment group, Ngozi Omambala, said her group in partnership with NMO Entertainment planned to bring life and excitement to this year’s fair which is scheduled to take place at Tafawabelwa Square, Lagos between November 3-12, 2023, by setting aside a special space where the exhibitors, visitors and participants can have fun while shopping and networking.

In her words: “The entertainment village will create an ambience of relaxation and pull the crowd to the trade fair ground for the 10 day event. The entertainment village will create a balance in the atmosphere at the fair. Considering that 65 percent of visitors are between the ages of 18 and 45 years.

Read also: LCCI to boost intra-African trade at international fair

“Interactive games visitors will be able to play several interactive games and other tech elements.

“These games will be designed to engage the visitors and keep them entertained. DJ & live performances. There will be live performances from upcoming and top Nigerian artists. DJs will battle it out in a show of their talents. Also, there will be food and beverage stations.

“These stations will showcase local delicacies from around the world. Product launch and activations brands will showcase their products, launch new and reinforce their existing brand through activation. For the fashion show, there will be live performances and runway from local and international fashion home performers.’’

Read also: Businesses may cut labour force to stay afloat- LCCI

This segment, Omambala said would create vibes and give excitement to the fairground, adding that the older age categories will not be left out as there would also be old-school jams and vibes for the old guys.

To her, the entertainment village would encourage the young demography to embrace the beauty of their fatherland and prefer to home, to stem the tides of ‘Japa syndrome.’