Klasha, a San Francisco-based African cross-border commerce startup has announced the re-launch of Klashacart, formerly known as Klasha App to facilitate frictionless online cross-border transactions using African currencies.
The startup in a statement said the revamped App is also known as Klasha 2.0 also facilitates high-limit virtual dollar cards and seamless shopping from international stores online. The re-launch comes days after the startup marked its first anniversary.
According to the statement signed by Kyle du Randt, head of marketing, Klasha 2.0 includes new and updated features of the website’s interface and business products including KlashaWire and Payment Links. “These updates are flagged under a new brand colour which is warm, bright, and hardly seen in the ecosystem: PINK,” the statement read.
Months ago, during one of the brainstorming sessions at Klasha, Jessica Anuna, Klasha’s CEO, and the engineering team birthed PINK Money, the instant P2P money feature on the KlashaCart application where users can send and receive money quickly to other users on the app, without hidden fees or extra charges.
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“Famed for low transaction fees, lower exchange rates, virtual dollar cards, and the PINK Money feature, KlashaCart is a premium B2C solution that users have maximised and explored thoroughly,” the statement added.
Africa’s e-commerce market expands significantly year after year, yet consumers in Africa do not have frictionless access to the e-commerce world, the statement added, explaining that with KlashaCart, users will have all their favourite international stores at their fingertips and have a seamless cross-border shopping experience with delivery to Africa in 7-14 days.
“KlashaCart allows users to shop from various online stores simultaneously as an in-app shopping cart feature. With a funded Klasha Wallet or a Klasha virtual dollar card, users can visit international brands such as ASOS, Zara, Amazon, Nike and many more in one click, allowing them to shop and pay with a one-cart-fits-all solution as well as get delivery within 14 days.
“New interface design. Despite the popularity of the app’s friendly interface among reviewers, Klasha has revamped the app’s interface so users can have an improved experience. With the redesigned view and easy-on-the-eye fonts and colours, users can quickly move through the different aspects of the app and have a great user experience.
“Since its inception in May 2021, Klasha has broken barriers to providing Africans with well-deserved cross-border commerce solutions. This includes partnering with the likes of Primer, Ecwid, Squarespace, Weebly, and others to make selling to the African market frictionless,” the statement further read.
Jess Anuna, Founder and CEO of Klasha, said: “Given the rising figure of digital buyers in the continent, it is important that consumers in Africa have the same access to the global e-commerce economy experienced in other continents. We built Klasha’s APIs to help more businesses sell into Africa and bridge the commerce gap between Africans and the world with minimal effort.”
With over 1700 merchants signed up, an average growth of 20 percent MoM, and over 150,000 transactions processed, Klasha said its mission of providing a seamless commerce experience for Africans has continued to power international and local businesses with the solutions they need to expand into Africa.
“The technology offering of Klasha includes KlashaCheckout, KlashaWire, Payment Links, and KlashaCart. With the new features and design of Klasha’s solutions, Klasha has reinforced its dedication to simplifying cross-border transactions while connecting the world to Africa and Africa to the world,” the statement added.
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