Excite Enterprise, fully digital business development, and enterprise solutions provider is set to debut in the Nigerian market with various simplified innovations, designed to lead Micro, Small, and Medium Enterprises (MSMEs) on the pathway to success and sustainability.
Excite Enterprise delivers digital solutions geared towards the automation, promotion, and day-to-day management of business processes for MSMEs.
The platform is a product of Excite Africa, which is a partner business of Excite Incorporated, a business facilitation platform that helps to optimize business performance in multiple sectors of the economy.
“Excite seeks to help businesses scale by providing them with access to business and financial management services, marketing tools as well as opportunities to list their products and services,” said Bolaji Okusaga, director of the company said while speaking about the impending launch.
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“Although the National Bureau of Statistics (NBS) noted that the MSME sub-sector provides 85 percent of total industrial employment in the country, the sector is under-optimized due to lack of valuable business knowledge and tools. This is the gap that Excite Enterprise aims to fill,” said Okusaga.
Excite Enterprise, he explained, provides innovative services to develop and deepen markets for MSMEs thus providing entrepreneurs across MSMEs space an opportunity to reach consumers, boost brand names, sales, competitiveness, and improve rendered services, he said.
According to him, the MSMEs will also be able to access funding to scale up their potentials while having entry to a bigger market.
Okusaga further said that the access to funds will mitigate the limitation on the potentials for trade and integration into the formal economy caused by an inability to access funds, trade, and distribution capacity by registered and unregistered MSMEs.
Some of the solutions offered are exciting market place – product listing, service listing, and website and showroom creation; and excite marketing where influencer marketing services are rendered.
The platform also provides business registration services, SME training, and Access to Loan Facilities.
Okusaga said while there are other businesses involved in the individual aspects of Excite’s value offerings, “Our unique selling proposition is that we have aggregated all these services so that our customers can find them all in one place. We are also cheaper than many other providers.’’
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