3 apps that will keep Nigerians earning in 2025

The digital economy continues to grow in Nigeria, providing multiple opportunities for individuals to earn money through online platforms.

As more people seek alternative sources of income, certain apps have emerged as leading platforms for monetisation.

The following are the top three money-making apps in Nigeria for 2025.

1. TikTok

TikTok has evolved beyond an entertainment platform into a lucrative income source for many Nigerian users, offering multiple monetisation avenues such as brand collaborations, live stream gifts, and the TikTok Creator Fund. With a growing user base, the app enables individuals to engage audiences and build sustainable income streams.

Read also: 6 alternative apps gaining popularity amid TikTok ban

Users can earn by partnering with brands for sponsored content, receiving virtual gifts during live streams, and qualifying for the Creator Fund based on engagement levels. Its unique appeal lies in the potential for content to go viral, providing creators with rapid visibility and increased earnings through high engagement.

2. YouTube

YouTube remains a powerful platform for Nigerian content creators, allowing users to establish channels, produce videos, and earn through Google AdSense, brand partnerships, and sponsored content. With a growing audience, it offers opportunities for long-term monetisation.

Creators can generate revenue by enabling ads on their videos, engaging in affiliate marketing, and securing sponsorship deals with brands. What sets YouTube apart is its sustainable income model, providing multiple revenue streams that allow creators to earn continuously based on their content’s performance.

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3. Jumia

Jumia, a leading e-commerce platform in Nigeria, provides earning opportunities through its affiliate program and seller marketplace. Affiliates can earn commissions by promoting Jumia’s products, while sellers can list items to reach a broad customer base.

Users can generate income by sharing product links as Jumia affiliates or selling items directly on the platform. What makes Jumia stand out is its ability to connect sellers with buyers nationwide, facilitating business growth and increasing earnings through online sales.