• Monday, December 23, 2024
businessday logo

BusinessDay

Telling the Nigerian, African food story to global audience

_20241027_144804_0000

Lydia Eke with students of Government College Agege, Lagos to celebrate the 2024 World Food Day.

Nigeria as the most populous black nation on earth located in the heart of Africa and a great country with unique culinary traditions. This great nation is known for her diverse and vibrant culture and people.

Nigeria, as one of the 54 countries in Africa, is well known for her rich history and myriad ethnic groups, and equally known for her culinary strength.

These divers’ culinary strength offers a gastronomic tapestry that remains largely untapped by the global audience.

Since globalisation fosters a growing interest in diverse food cultures, it is high time the world embraced the flavours of Nigeria.

A Culinary Mosaic

Nigerian cuisine is a reflection of its vast cultural diversity. Each ethnic group brings its unique ingredients, cooking techniques, culinary textures and flavour profiles to the table, creating a culinary mosaic that is both rich and complex.

From the spicy and oily soups, stews and sauces of the Yoruba in the Southwest to the savoury soups of the Igbo in the Southeast, and the aromatic dishes of the Hausa-Fulani in the north, and of course the seafood and vegetable delight of the South-south as well as the lovely relishes of the Middle Belt, Nigerian food is a journey through the country’s cultural landscape.

Staples like jollof rice, with its tantalising blend of tomatoes, peppers, and spices, have already started making waves internationally.

The same applies to the well-known dishes and a plethora of lesser-known culinary treasures waiting to be discovered.

These covers the 36 states of the federation. The popularly known egusi soup, also known as unity soup is a hearty melon seed soup that is eaten across the nation and continent.

What about the pepper soup and their spices, the same applies to the herbs, condiments and flavourings of bitter leaf soup, oha soup, groundnut soup, beans soup and many more.

Suya is another spicy grilled meat skewers, which equally offer a glimpse into the depth of Nigerian culinary artistry.

Need for Global Recognition

Despite its richness, Nigerian cuisine remains underrepresented and basically under-reported on the global stage.

This lack of recognition can be attributed to several factors, including limited exposure and the dominance of other culinary traditions in international media. However, the tide is changing. With the rise of social media and the global trend towards exploring new and authentic food experiences, Nigerian cuisine is poised for a renaissance.

Championing Nigerian Food through Digital Platforms

One of the most effective ways to bring the knowledge of Nigerian cuisine to the global audience is through digital platforms. These platforms are now diverse. They range from YouTube, to Instagram, Facebook, twitter, LinkedIn, TikTok, and Snapchat amongst others. Also included are food blogs, food websites and vlogs.

YouTube, in particular, has emerged as a powerful tool for sharing culinary traditions with a wide audience. Channels dedicated to Nigerian cooking, like the one I run, are playing a crucial role in this movement. By offering step-by-step DIY tutorials, we are not only teaching people how to cook Nigerian food but also sharing the stories and cultural significance behind each dish.

These digital platforms offer an interactive and engaging way to learn about Nigerian cuisine. Viewers from around the world can watch, comment, and even share their attempts at cooking these dishes, fostering a global community of Nigerian food enthusiasts.

Preserving Cultural Heritage

For many Nigerians living abroad, cooking traditional dishes is a way to stay connected to their roots. It is an act of preserving cultural heritage and passing it down to the next generation. By teaching the younger generation how to cook Nigerian food, we are ensuring that these culinary traditions are not lost in the face of globalisation.

Moreover, sharing these recipes and stories with a global audience promotes cultural understanding and appreciation. Food, after all, is a universal language that brings people together. By inviting others to experience Nigerian cuisine, we are fostering a sense of unity and cultural exchange.

The Future of Nigerian Cuisine

The future of Nigerian cuisine on the global stage looks promising. With increasing interest in authentic and diverse food experiences, Nigerian food has the potential to become a beloved part of the world’s culinary repertoire. However, this will require continued effort in promoting and sharing these rich culinary traditions.

Initiatives such as food festivals, cultural exchange programs, and collaborations with international chefs can further boost the visibility of Nigerian cuisine. Additionally, support from the Nigerian government and private sector in promoting food tourism can open new avenues for showcasing the country’s culinary wealth.

As we look towards a future where cultures and cuisines are celebrated for their uniqueness and richness, Nigerian food stands as a testament to the country’s vibrant heritage. By telling the story of Nigerian cuisine to a global audience, we are not only sharing delicious food but also promoting cultural understanding and appreciation. Let us embrace the flavors of Nigeria and celebrate its place in the global culinary landscape.

For further reading about some Nigerian recipes and cooking tutorials, visit GOURMET GUIDE234 on YouTube, and the food blog GOURMETGUIDE234.COM where you can embark on a culinary journey through Nigeria’s diverseand colourful food traditions.

Join BusinessDay whatsapp Channel, to stay up to date

Open In Whatsapp