BusinessDay

With commitment to quality content, variety Multichoice reengages subscribers on value for money offerings

… boosts investment in local production

With itching ears on content that interests its subscribers and better ways to serve them, Multichoice Nigeria has upheld a tradition of regular interface with the viewing public.

But while the subscribers may not know the pay-tv service provider behind the scene activities, which are aimed at furthering their excitement, Multichoice will always let out its plans to the media.

At its Media Showcase, which was held at BICS Gardens, Lekki Phase 1, Lagos, on September 15, 2022, Multichoice unveiled the many exciting offerings that await its subscribers for the remaining part of the year.

From sports, reality TV shows, drama, games, telenovelas, music and many others, there is so much in the bouquet. For sports lovers, there would be round-the-clock access to all the 64 matches of the FIFA World Cup Qatar 2022.

Beyond that, the pay TV service provider is the world cup matches more accessible to fans than ever before with the promise to make the matches available in different vernacular languages.

As well, GOtv SUPA and SuperSport are expanding their offering for football fans by adding more language options, including Pidgin, Yoruba, Igbo, Hausa, Twi, Swahili, Amharic, and more.

For reality TV lovers, Multichoice is offering an excitement that is going to blow their minds.

For the first time and to the amazement of Africa, Multichoice is offering Big Brother SA & Nigeria: The Titans.

It is going to be a Big Brother show like no other with fierce contests between housemates from Nigeria and South Africa all in one house.

The new show is riding on the success of Big Brother Mzansi and Big Brother Naija, which are MultiChoice’s most popular franchises ever.

Moreover, the company is committed to creating contents by Africans and for Africans and that strong focus on local content programming, series, and movies, is championed by Africa Magic, which has shown strength and is unarguably, industry leader in providing top-notch telenovelas, dramas, and reality shows with a unique local flavour, along with some of the biggest reality shows on the continent.

Read also: MultiChoice: Going beyond content to deepening cultures of Africa’s biggest economies

This season, Multichoice is furthering subscribers’ excitement with The Covenant and Lahira, two new series that are coming to Africa Magic.

Also, M-net will be releasing new series, blockbusters and exciting international co-productions.

Keen subscribers would have also seen the three permanent channels and a new pop-up channel introduced recently.

They include; Movie Room, a brand-new channel that offers entertaining local and international movies 24/7,

Qwest TV on DStv, which offers viewers a chance to discover a much-loved ‘jazzy’ genre of music, and Moonbug Kids, which brings more joy and laughter to homes.

Furthering the updates, Spider-Man Pop-up Channel (Channel 111) opens from September 23 until October 2, 2022.

The improvements on digital products offerings, which are designed with ease of use in mind were highlighted at the media showcase event also.

In line with its customers’ better digital encounter, there is now full website functionality in all Multichoice markets, WhatsApp self-service, USSD service and first-to-market MyDStv and USSD decoder activation on Telegram in Ethiopia that also integrates a localised payment solution.

Also a digital product feat, subscribers can now access entertainment with the DStv Blue Button, which enhances content discovery on the HD decoder. It is located on the DStv remote, and it tracks subscribers’ viewing behaviour, allowing content offerings to be personalised according to their preferences.

But its Showmax has been living above expectations.

With Showmax, a streaming service built for Africa, viewers now get endless entertainment in the form of unlimited movies, TV shows, and more, available to watch anywhere, at any time. As a fully mobile streaming service, Showmax was the first mobile-first streaming service in Africa and introduced African viewers to downloading and watching content on mobile devices for offline viewing.

Most importantly, MultiChoice’s investment in African talents is paying off. The long-term investment by the pay TV company in developing talent for the content, production and entertainment industry is having an impact across the African film and television industry and helping to grow Africa’s creative industries into vibrant, economic hubs.

The Multichoice Talent Factory (MTF) easily comes to mind, considering the huge impact within a short period of its take off. Since its creation, each year about 60 African students get the chance to hone their skills alongside industry greats.

The success is because of the practical approach to capacity building in the sense that the MTF initiative takes a multi-tiered approach across three platforms – the MTF Portal, MTF Industry Masterclasses and the MTF Academies.

There are MTF Academies in Kenya (for East Africa), Nigeria (for West Africa) and Zambia (for Southern Africa), run in partnership with respected local academic universities.

Speaking at the event, John Ugbe, chief executive officer, MultiChoice Nigeria, noted that the pay TV company has always been customer-centric and will continue to look for more ways to further subscribers’ excitement as a reward for their sustained patronage.

Ugbe noted that there are more exciting bouquets from the company, which are value for money in all respects.

Also speaking at the event, Busola Tejumola, executive head, Content, West Africa Channels at MultiChoice Nigeria, assured on quality programming, rich local contents, and engagement of African talents in the production of the content for empowerment, impact on lives and economy generally.

The content strategist par excellence took time to explain how committed Multichoice is to local production with increasing investments that has seen the production of some the best epic and blockbuster movies today.

Also some partners such as Trace, cast and crew of local productions such as Tinsel, The Johnsons among others had the opportunity of sharing with the audience the impact of their partnership with Multichoice.