• Saturday, February 24, 2024
businessday logo


Sloweganzi USA, PMAN to partner in Atlanta Afrobeats Festival

Sloweganzi USA, PMAN to partner in Atlanta Afrobeats Festival

In a bid to celebrate diversity, foster cultural exchange and build bridges through music, Sloweganzi, a US-based entertainment promotion company, and the Performing Musicians Employers Association of Nigeria (PMAN), are set to host a music festival.

Tagged ‘Atlanta Afrobeats Festival 2024’, the festival, being organised by Sloweganzi, will be held in the United States of America in August 2024.

The US-based company signed a partnership agreement for the festival with PMAN recently at the association’s headquarters in Lekki, Lagos.

Speaking during the agreement signing ceremony, Wole Akande, executive producer/partner, SloweGanzi USA, expressed immense gratitude for the warm welcome his team received in Lagos. He emphasized the significance of Lagos as the perfect backdrop for their tribute, given its rich cultural tapestry and status as the Afrobeats capital of the world.

Elaborating on the collaboration with PMAN, Akande stated that it is not just about music but aims to celebrate diversity, foster cultural exchange, and build bridges that transcend borders. The commitment to supporting artists, creators, and the entire Afrobeats ecosystem was also underscored.

Read also: Afrobeats came from the streets but streets can’t buy show tickets

On his part, Pretty Okafor, national president of PMAN, welcomed the initiative, highlighting its testament to the unifying power of music. The partnership signifies a commitment to supporting the Afrobeats ecosystem. “Afrobeats has transcended borders, and we are excited to work together to elevate the genre even further,” stated Okafor.

The much-anticipated Atlanta Afrobeats Festival in August 2024 promises to be a celebration of diversity, culture, and the vibrant spirit of afrobeats. The partnership with PMAN will add a significant dimension to the celebration, aligning with the festival’s mission of building bridges through music.

Read also: Afrobeats artists are not sufficient to service local, international markets – Ohio

In a concurrent announcement, Ayoola Sadare, CEO, Inspiro Productions and consultant to the Atlanta Afrobeats Festival, expressed delight at Slowganzi’s move to the origins of afrobeats. He commended the initiative as a celebration of creativity that taps into the pulse of Lagos and showcases the vibrancy and talent embedded in Nigeria’s cultural DNA.

Beyond the cultural spectacle, the Atlanta Afrobeats Festival is positioned to generate economic opportunities and cross-cultural exchange. The PMAN and Atlanta partnership arrangement is shaping narratives, fostering unity, and propelling the creative economy forward.

“Let the rhythm of Afrobeats continue to echo across continents, uniting hearts and creating lasting connections,” the PMAN president said further.