How Chiquitas Hairs is pioneering growth of Nigerian hair industry

The Nigerian hair industry has emerged as a significant player in the country’s economy, offering immense potential for growth and job creation.

Paula Suowari, Chiquitas Hairs’ Founder is leading a pioneering company in the hair business, that has been at the forefront of driving this industry forward, combining innovation, quality, and cultural pride to create lucrative opportunities for Nigerians.

Chiquitas Hairs, a home-grown brand, has been instrumental in pioneering this transformation.

By leveraging local talent and resources, they have mastered the art of blending traditional hair techniques with modern trends and technologies.

This fusion has resulted in unique and high-quality hair products that are gaining recognition and popularity across the globe.

Over the years Chiquitas Hairs has been committed to providing quality human hair extensions which has greatly helped the black community because they are easy to style and very natural.
“Every woman wants a quick, convenient way to style her hair so that she can look her very best,” says Paula Suowari.

Human hair extensions are more in demand than ever. For women with thinning hair or dealing with hair loss, Chiquitas Hairs extensions have been the alternative in restoring their self confidence back.

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Furthermore, Chiquitas Hairs has tapped into the potential of e-commerce, allowing them to reach a wider audience and expand their customer base beyond Nigeria’s borders. Through online platforms, they have successfully marketed their products internationally, positioning Nigeria as a leader in the hair industry.

The rise of the Nigerian hair industry has not only created employment opportunities but also fostered entrepreneurship.

Many individuals, inspired by Chiquitas Hairs success, have ventured into the sector, creating their own businesses and contributing to the overall growth of the industry. This wave of entrepreneurship has the potential to drive economic development by generating income, boosting tax revenues, and reducing dependency on imports.

The Nigerian hair industry, with Chiquitas Hairs leading the way, is proving to be a catalyst for economic growth and transformation.

By combining innovation, cultural pride, and entrepreneurial spirit, this industry has the potential to create sustainable employment opportunities and position Nigeria as a global player in the hair business.

As more investment and support are directed towards this sector, the Nigerian economy will continue to reap the benefits, fostering a brighter and more prosperous future for all.

Ifeoma Okeke-Korieocha

Ifeoma Okeke-Korieocha is the Aviation Correspondent at BusinessDay Media Limited, publishers of BusinessDay Newspapers. She is also the Deputy Editor, BusinessDay Weekender Magazine, the Saturday Weekend edition of BusinessDay. She holds a BSC in Mass Communication from the prestigious University of Nigeria, Nsukka and a Masters degree in Marketing at the University of Lagos. As the lead writer on the aviation desk, Ifeoma is responsible and in charge of the three weekly aviation and travel pages in BusinessDay and BDSunday. She also overseas and edits all pages of BusinessDay Saturday Weekender. She has written various investigative, features and news stories in aviation and business related issues and has been severally nominated for award in the category of Aviation Writer of the Year by the Nigeria Media Nite-Out awards; one of the Nigeria’s most prestigious media awards ceremonies. Ifeoma is a one-time winner of the prestigious Nigeria Media Merit Award under the 'Aviation Writer of the Year' Category. She is the 2025 Eloy Award winner under the Print Media Journalist category. She has undergone several journalism trainings by various prestigious organisations. Ifeoma is also a fellow of the Female Reporters Leadership Fellowship of the Wole Soyinka Centre for Investigative Journalism.