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EWL seeks to play big in projected entertainment industry growth

EWL seeks to play big in projected entertainment industry growth

Entertainment Week Lagos (EWL), an industry-redefining platform, is set to play a pivotal role in the projected growth of over 200 percent on the African entertainment and media industry by 2026. According to PricewaterhouseCoopers’

(PwC) Entertainment and Media Outlook, the revenue from the thriving sector is expected to more than double in the coming years.

The PwC’s recent Outlook attributed the impressive growth to the rise of digital platforms, increased investment in local content, and a burgeoning middle class with disposable income for entertainment.

Read also: Nigerian entertainment industry estimated to generate $14.82b by 2025 Report

In line with the development, EWL, a pioneering black female-led initiative, organised by Livespot Foundation, aims to be at the forefront of the transformative revolution.

Part of the efforts aimed at aiding the project growth in the entertainment sector is the Entertainment Week Lagos, produced by Livespot360, which commenced on December 13th and will continue until 20th at the Livespot Entertarium in Lagos.

The EWL is designed to bring together over 50 speakers, 200 entertainers, 50 small businesses and over 15,000 industry enthusiasts.

The inaugural EWL, which reached an astonishing 31.2 million people worldwide and yielded a nomination at the prestigious Drum Awards, featured industry luminaries such as Alex Okosi, managing director, Africa, Google, Denola Grey, fashion icon, Kaffy, entrepreneur-dancer, among other experts. It also provided a platform for 50 small businesses to exhibit their products and services, fostering entrepreneurship within the entertainment industry.

“EWL is not just an event; it is a revolutionary ecosystem that celebrates the global entertainment industry,” Deola Art Alade, co-founder and CEO of Livespot360, daid. “We believe in the promising future of the industry, and EWL serves as a hub for collaboration, networking and knowledge exchange.”

EWL’s strategic location in Lagos, the epicenter of the burgeoning industry, further emphasises its pivotal role in the region’s entertainment and media growth.

According to her, Livespot360 is aiming to surpass all expectations with EWL by facilitating funds for entertainment tech startups, nurturing and upskilling talent, building capacity within the industry, enabling global and local exchange in the industry, and pushing for policies that empower the entertainment and creative community.

Read also: Africa Magic: Two decades of investment in African entertainment industry

“The vision for EWL is not only to witness the growth of the African entertainment industry but also to be the catalyst for it. We are committed to supporting emerging talent, fostering innovation, and advocating for policies that will ensure the industry’s sustainable growth. EWL is more than just an event; it is a movement towards a brighter future for African entertainment,” she concluded.