• Wednesday, February 28, 2024
businessday logo

BusinessDay

Clout Africa and action bitters make history afrobeats the musical delivers an unforgettable experience

Clout Africa and action bitters make history afrobeats the musical delivers an unforgettable experience

People from all around the world travel to Lagos in December to experience detty December. For those who attended Clout Africa’s Afrobeats The Musical concert at the Balmoral Convention Center on the 16th of December, it was an unforgettable night of fun and FOMO-inducing insta-stories.

Clout Africa and Action Bitters decided to introduce a new component to concerts this year. Tagged “Afrobeats The Musical,” the latest Clout Africa concert celebrated Afrobeats’ success story by staging a drama that follows the evolution of the genre’s biggest hits. Hosted by Enioluwa, the show unfolded as a musical journey that captures the essence of Afrobeats.

The concert was powered by Action Bitters, a solidly rooted brand in Nigerian/African culture, hence the seamless marriage of both brands on this history-making project. The presence of the Managing Director – Engr. Chief Patrick Enegbe, and the Board Chairman of IDL – Mr. Kolawole Oluwunmi made a great print to the event. Their presence at the event demonstrates the high value and importance they place on the creative industry as well as their love and support for the country’s youth, using their brands/products to celebrate exceptional initiatives.

The impeccably-run event marked Clout’s impact as the biggest content creation hub by bringing together a group of boundary-pushing social media creators to perform alongside afrobeats hitmakers. Thanks to the bustling roster of star-studded performances, brand activations by headlining sponsors, Action Bitters, and the jam-packed crowd filled with good-looking people with immaculate vibes, it was clear the concert didn’t only exceed expectations but shattered them.

Content creators and influencers like Neo, Nasboi, Softmafeit, Kanaga, Groovy, Shody, Tobi Bakare, Tacha, Enioluwa, Layi and more came on stage to tell the afrobeats story by cos-playing hitmakers like 2Baba, P Square, Olamide, Wizkid, Davido, Burna Boy and the likes and even delivering lip-synch performances of their hit songs. The stage-play direction is arguably the first of its kind in terms of ambition and scale and it got the crowd cheering for the performances that reminded us of the feeling we got when we first heard those songs. Over 5,000 people were in attendance and there was also something for nearly everyone with the DJ set spanning from afrobeats to street-pop to rap and mixes tailored for party-goers.

Stellar showcases of a live choir band and rising artists set the tone with high energy before Jonzing’s latest signing, Gdzilla and Skales continued the night with strong performances. CDQ, Odumodublvck and WurlD closed the night with electrifying performances of their hits.

Engr. Patrick Enegbe, a visionary leader who is taking Action Bitters to a new height has been able to make a groundbreaking statement with this event as a whole strike of inspiration and balance between education and entertainment as Clout Africa continues to provide a platform for creators to explore fresh ideas celebrating the youth culture in Nigeria.