As preparations for the eagerly anticipated eighth season of Big Brother Naija (BBNaija) ramp up, Busola Tejumola, executive head of content and West Africa Channels at MultiChoice Africa, shares exclusive insights on what viewers can expect from the reality show’s “All Stars” edition.
Tejumola, in a recent interview with BusinessDay, revealed that BBNaija’s viewership and engagement continues to grow year on year.
She attributed this growth to the introduction of new characters each season, expressing different creative themes and drawing in new viewers.
“Every week, the tasks, nominations, parties and eviction shows drive conversations and trends. This is a testament to our increasing viewership and engagement,” Tejumola said.
She further pointed out that the most organic way to track engagement was through the number of votes, which exceeded a billion in the last season.
Discussing the economic impact on the show, Tejumola disclosed that production costs have increased year on year due to economic conditions and on the creative theme of each season. However, she noted that the production continues to provide hundreds of jobs across industries, and attracts sponsors.
In a surprising twist, Tejumola revealed that the upcoming season will only be open to ex-housemates, promising nostalgic moments for long-time viewers and a rollercoaster of surprises.
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“The team has been working on the season for almost a year. The season will be emotive; it will tug at our viewers’ hearts and bring back memories, always with Biggie’s twists. We will do a stellar job as we try to top what we’ve done in previous seasons,” she confidently stated.
Tejumola also predicted that fans would come out strongly in support of their favorites, and she expects some to switch camps and support other contestants.
With these insights, it’s clear that the upcoming season of BBNaija will be a unique blend of the old and the new, full of twists, nostalgia, and engaging content sure to captivate its growing audience.
The show will premiere on July 23, 2023, and already getting the fans attention of which ex-housemate will return to the house. Some of the past winners include Efe Ejeba (2017), Miracle Igbokwe (2018), Mercy Eke (2019), Laycon(2020), and Ijeoma Josephina Otabor Popularly known as phyna who won the last BBNaija edition.
