• Tuesday, November 05, 2024
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Creative economy: African talents showcased at fashion design festival

How Eastern African Countries are tapping local fashion for global expansion

African fashion design took centre stage in Lagos as top Italian ‘champagne’, Mood, sponsored the 6th edition of the African Fashion Designer Awards. The fashion designer awards which took place recently in Lagos, showcased African creative talents, charming local designs and traditional fabrics.

Read also: African Fashion Designer Awards 2023: Celebrating creatives of fashion preneurs

Annually the awards spotlight, recognise and reward the ingenuity as well as the impressive creativity of emerging and established fashion designers on the continent. Recipients of this year’s awards include 1981 Clothing which emerged as the African Fashion Designer of the Year in the male category; Mimaxclusive, the winner of the African Fashion Designer Award in the female category; House of Viola Pelle, the African Fashion Stylist of the Year, and Mumini Fashion, the African Fashion Brand of the Year, amongst other top winners.

Speaking about the awards, Fidelis Egbochie, the Chief Executive Officer of Fidossi wines & spirits, which is the distributor of Mood ‘Champagne’ in Nigeria, in a statement said, “African fashion has come a long way. The creativity of our local designers is outstanding. Providing the platforms to showcase this creativity and the men and women behind them will raise the profile of our local fashion brands while attracting scaled patronage, and economic opportunities for the continent. Mood, as a brand that inspires moments of brilliance, creativity and fun is proud to celebrate and showcase the best fashion designs on the continent.”

Read also: Nigeria’s Yomi Casual to showcase African Fashion in America

Dasilva Olasunkanmi, the organiser of the awards, appreciated Mood ‘Champagne’ for its support. He said, “Great partners provide growth support. We are glad to have Mood support this edition of the African Fashion Designer Awards. It shows that the brand is passionate about Africa. The brand support has expanded our coverage and enabled us to assemble, showcase and celebrate some of the best designers on the continent.”

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