The Milk Booster, one of Nigeria’s innovative breastfeeding company focused on solving insufficient milk supply for breastfeeding mothers, has revealed a relaunch of its several product variants in new and friendly packaging during an event in Lagos on Tuesday, 24 September, 2019.
Speaking at the press conference, Obinwanne Chibueze, the managing director of the Milk Booster, explained that the brand has strategically invested in ingredients and products to support mothers across the country, especially by providing specific solutions tailored to their needs.
“With accreditation from the National Agency for Food and Drug Administration and Control (NAFDAC) and feedback from our customers across the continent, the new packaging helps for better storage and retainment of products’ quality, even as the products still have the same taste.”
“We understand how important breastfeeding can be for the mother and the child, and due to the strong relationship we have with mothers, every single product from us should be valuable in improving their lifestyles,” Chibueze added.
Research has shown that up to 92 percent of new mothers experience some difficulty in breastfeeding, with low milk supply indicated as the most distressing concern for most.
According to the firm, with the intent to help thousands of nursing mothers achieve their breastfeeding goals, the product line which includes cookies, granola, smoothie mix, chocolate tea, are made with ingredients that aids lactating and are extremely nutritious for a nursing mother and baby.
The urgency for the Milk Booster was birthed out of the founder, Chinny Obinwanne’s personal experience, who explained the difficulty in providing a steady supply of breast milk for her child. After realizing that her baby was always unsatisfied, she began to tweak recipes to get healthier low-calorie cookies that increased the quantity and quality of the breast milk.
“Breastfeeding is vital for children, especially within the first six months, for both their mental and physical development. In creating the packaging, we considered the lifespan, the freshness, moisture retention and its presentation. We also wanted everyone to know what they were consuming and how they can use the product effectively,” Obinwanne Ifunanya, production manager, the Milk Booster said.
Although the products are meant to help mothers lactate, Ifunanya explained that there are no side effects and it is safe for everyone.
BUNMI BAILEY
