DLM Capital Group, a development investment bank has launched Sofri, its one-stop-shop mobile app (digital bank) alongside the unveiling of the app’s brand ambassador, Samuel Perry popularly known as BrodaShaggi.
According to a press statement by the company, Sofri derives its brand name from the Pidgin English expression “sofrisofri” which translates to “easy” or “stress-free”.
“Sofri digital bank identifies with the financial hassles of everyday living and portrays an easy access to providing solutions to these problems. The digital bank, available on both Android and IOS stores, is designed as a one-stop-shop approach to all its users and will include loans, investments, and savings products,” It stated.
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Similarly, Funsho Idowu, MD/CEO of Sofri noted that the app is designed to strengthen its commitment to their clients and provide them with access to renewed solutions especially in today’s digital world.
“This is part of our obligations to consistently provide innovative, simple, and convenient services and to add value to our stakeholders,” Idowu added.
Expressing his excitement, BrodaShaggi, Sofri Brand Ambassador, said he is excited to be affiliated with a brand like Sofri.
“We live in a part of the world where there are countless financial frustrations faced daily. Sofri’s pledge to ease these frustrations is a remarkable thing for me and I can’t wait to use my platform to spread the news and inform my fans of the numerous opportunities Sofri presents.”
