BusinessDay enters Dow Jones global distribution platform

BusinessDay Nigeria is now available to readers globally courtesy of a new content distribution contract signed between the newspaper and Dow Jones, the world’s leading provider of financial and business intelligence.

BusinessDay Publisher Frank Aigbogun signed on behalf of the newspaper while Kim Patrick, content licensing manager signed for Dow Jones.

Under the agreement, BusinessDay granted to Dow Jones a worldwide right to store and distribute the newspaper’s content to its clients globally.

Dow Jones was also authorized to promote BusinessDay and its trademarks worldwide but must identify the newspaper as the source of its content so distributed.

It will market BusinessDay content service via newsletters, emails and demonstrations aimed at bringing global attention to BusinessDay.

Dow Jones through its Factiva platform has more than one million Fortune 500 end-users and BusinessDay now has the rare opportunity to reach them daily.

According to Patrick, “we consider this the beginning of a long and mutually beneficial relationship. You can now be sure that your content is being exposed to decision makers around the world.”

There is rising investor interest in Nigeria and this is coming with growing appetite for quality financial and business intelligence about the country after overtaking South Africa as the continent’s largest economy.

Said Aigbogun: “We are very delighted at this splendid opportunity to take BusinessDay global through a reputable platform like Dow Jones. We are also aware of the huge challenge that the availability of this rare global window poses as well and we continue to make the required investment to ensure that our journalists and analysts are able to offer our clients world class content where they are here in Nigeria or elsewhere in the world.”

BusinessDay has a growing mobile news service currently available to subscribers on the MTN network in Nigeria and by the close of last month, the client base had risen to more than 870,000 paying subscribers.