Verve International, a pan-African payment card brand, has launched ‘Verve, Truly African,’ a new platform to celebrate Africa’s heritage and promote home-grown entrepreneurs and businesses.
The campaign, which kicked-off last week in Lagos, will over the next three months celebrate everything that makes Africa great and give Africans the opportunity to showcase to the world their unique talent, skills and ideas.
Events to look-out for include: Verve sponsorship of the African Magic Movies Choice Awards (AMVCA), the launch of a new TV commercial, and a social media campaign that asks Africans to tell the world about their aspirations and what it means to be African today.
Speaking at the launch, Charles Ifedi, CEO, Verve International, who was represented by Oremeyi Akah, country manager, Verve International, said “Verve vision is to create a totally interconnected continent where all Africans can feel the benefit and take advantage of rapid economic expansion and increasing prosperity.”
She said that this will be done by providing world-class e-payment products and services that work seamlessly across borders, relentlessly pursuing a truly pan-African offering, saying “we believe that a brighter future for Africa will be built by the ingenuity and the resourcefulness of Africans themselves. More and more entrepreneurs and home grown businesses are showing the world that they have skills, creativity and determination to take some of the biggest international businesses.”
Akah said through this campaign, Verve will be giving Africans everywhere the opportunity to showcase their unique talents.
According to Cherry Eromosele, chief marketing officer, Verve International, who was also represented by Enyioma Anaba, marketing manager, “we are thrilled to unveil this campaign to celebrate everything that makes Africa a vibrant and exciting place to be right now. Africans are using their heritage and identity to build businesses that are truly African in their outlook and provide services highly tailored to African consumers.”
Verve has created a brand that represents the values and aspirations of Africans everywhere, and this is the essence of this campaign, which is to capture and celebrate the unique attributes of Africa, she said, saying “as the home-grown payment card that supports millions of direct and indirect jobs across the continent, every transaction made with a Verve card is an investment in Africa’s future.”
While shedding light on some of the activities of Verve, Anaba noted that Verve had pioneered the expansion of modern financial services into both rural and urban areas, connecting hundreds of millions of African consumers to retailers across Africa and around the world through modern e-payment platforms.
Verve has continued to invest in rolling-out its services across the continent and building capacity, driving the adoption of e-payment services to help African countries develop modern and thriving economies, she said.
Ifeoma Okeke
