BIC, Nigeria’s leading shave has reaffirmed its confidence in the Nigerian economy, while ensuring that it will continue to sustain its relationship with her loyal customers.
The company, which is over 40 years in Nigeria, said the country with its huge population remains a major market for its products, as there are over one million young people entering the age of shaving which portends a large growth opportunity for the leading shave company.
To appreciate its customers for their continued support, BIC has embarked on a nationwide “Shave & Win” Promo, now in its second year targeted at rewarding loyal customers for their patronage.
Regis Tromeur, managing director, Nigerian Ball-Point Pen Industries (nipen), CFAO Groups, partner with BIC, Regis Tromeur said despite the challenges in the environment, which is unique to Nigeria, it has made its road to the market stronger.
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He said the promo, has seen the company get more orders, sales rise “and we expect to seem more sales in the months ahead as the promo will run for three months climaxing December.
Adeyemi Ojo, business development manager, BIC said for just buying a stic of shave, you are automatic winner of something, stating that over thirteen Nigerians have won recharge cards, while One million and several Households gifts will be won every months, through the duration of the three months exercise.
Damola Adelabu, deputy general manager, Commercial, at nipen said consumer response to BIC, confidence on the brand, which has been consistent. “It also shows how much we are able understand the Nigerian landscape, our ability to sustain quality of our range of products”.
For more than 70 years, BIC has honored the tradition of providing high quality, affordable products to consumers everywhere. Through this unwavering dedication and thanks to everyday efforts and investments, BIC has become one of the most recognized brands and is a trademark registered worldwide for identifying BIC products which are sold in more than 160 countries around the world.
