Brands & Advertising

Brands & Advertising

Rosabon empowers female entrepreneurs with N1m grant

Daniel Obi Mar 17, 2020

As part of programmes to celebrate the 2020 International Women’s Day, Nigeria’s foremost non-bank financial institution, Rosabon Financial Services, in...

Brands & Advertising

‘Integrating content, data, artificial intelligence will enhance firms’ brand marketing success’

Desmond Okon Mar 15, 2020

Andisa Ntsubane is a leading African brand activist with over 15 years of working experience for top African and international...

Brands & Advertising

There is increasing shift in market research towards analytics – Kantar CEO

Daniel Obi Mar 10, 2020

Charles Foster, CEO, Kantar Insight for Africa and Middle East was in Nigeria recently to discuss growth strategy with key...

Brands & Advertising

Asha, new lubricant in Nigeria’s competitive market, gets automobile mechanics’ approval

Daniel Obi Mar 10, 2020

Engine oil is one product that many vehicle owners use often to sustain the lives of their automobiles but some...

Brands & Advertising

Paga partners with Flutterwave on payment gateway

Daniel Obi Mar 10, 2020

Mobile payments company, Paga, has entered into partnership with Flutterwave to support secure one-click payments for Paga wallet users at...

Brands & Advertising

Advertising practitioners, government officials tasked to consciously tell Nigeria’s positives stories

Daniel Obi Mar 09, 2020

Nigeria is struggling with image problems due to various factors including its historical inability to consistently project its positives. In...

Brands & Advertising

Out-of-Home operators move to jolt industry with standard operating procedure

Anthony Nlebem Mar 03, 2020

Nigeria’s multi-billion marketing communication industry, like some other sectors in Africa’s most populous nation, is under burden of survival. The...

Brands & Advertising

Strengthening relationship with consumers in tough time, The La Casera model

Daniel Obi Mar 03, 2020

Brand loyalty can only be guaranteed with thorough understanding of the consumer and a deliberate plan and programmes such as...

Brands & Advertising

Ufot, Akinwunmi, Maduegbuna to bag industry lifetime award at industry parley

Daniel Obi Mar 03, 2020

Three industry giants in Nigeria’s marketing communications industry will be specially recognised for their evergreen outstanding achievements in the last...

Brands & Advertising

Insight Communications marks 40 years of doing business in Nigeria

Daniel Obi Mar 03, 2020

Insight Communications, a member of the Publicis Groupe and of Insight Redefini, has begun celebrations for doing business in Nigeria...

Brands & Advertising

La Casera pays courtesy visit to Emir of Kano, promises national growth

Daniel Obi Feb 25, 2020

In today’s world of cut throat competition, it is refreshing to see companies still investing in peoples’ lives while driving...

Brands & Advertising

Assessing LASAA’s critical role in environment regeneration, greater Lagos Agenda

Anthony Nlebem Feb 25, 2020

Cleaner environment is among the yardstick for ranking cities and for attracting multinational companies as well as investors. Ranking of...

Brands & Advertising

Partner Mobile’s EV1 keys into Nigeria’s drive for Smartphone, Broadband penetration

Anthony Nlebem Feb 25, 2020

As expectations are high for the launch of 5G smartphones and data network in Nigeria and many other countries, there...

Brands & Advertising

SBI wins 9Mobile media account

Daniel Obi Feb 25, 2020

Nigeria’s next-generation media agency, SBI, has won 9mobile’s media account to manage the brand’s strategic advertising. The agency will be...

Brands & Advertising

Asharami Synergy enters lubricants’ market with high performing engine oil

Daniel Obi Feb 25, 2020

There is hardly anyone that would balk at the opportunity to experience peace of mind when it comes to what...