- Wednesday, July 01, 2026
BusinessDay
PR measurement is becoming more worrisome with the way public relations practitioners equate PR performance to advertising through output measurement,...
Creative ad industry thrives on imaginative, unique, contemporary and distinctive messages. It must catch attention to make impact on the...
Creative ad industry thrives on imaginative, unique, contemporary and distinctive messages. It must catch attention to make impact on the...
After first half of 2014, a year expected to be buoyant for media agencies following envisaged plethora of activities, some...
In an effort to curb the rising level of commercial piracy of Pay TV signals, MultiChoice, Nigeria’s leading provider of...
Nestlé, owner of Nescafe, has called a review of its £60 million media planning and buying account, putting the incumbent...
It has become imperative for brands to deepen equity in order to communicate their values and build strong brand identity....
PRRedline has clinched another award as Nigeria’s Outstanding PR Company of the year 2014, for its outstanding works on local...
Some auto mechanics in Nigeria have become an albatross. This is why many car owners are always in search of...
The ability of top-level Nigerian traditional print media houses to adopt and improve on internet convergence in content delivery has...
There have been some colourful happenings going on across Lagos since the past few weeks and now we know why!...
One of Nigeria’s low sugar malt brands, Amstel Malta, has announced the second edition of its city-led youth platform, Amstel...
Nigerian Institute of Public Relations (NIPR) Lagos State chapter, has assessed the antagonism between political parties, especially involving PDP and...
UAC Foods Limited (UFL), a joint venture business between UAC of Nigeria plc (a leading indigenous conglomerate in Nigeria) and...
Reference Nigeria, a weekly newspaper with an online version at www.referencenigeria.com, has made an entry into the Nigerian newspaper market....
