Advertising organisations in Nigeria have waded into the issue of the appointment of the chairman of Advertising Practitioners Council of...
The Independent National Electoral Commission (INEC), charged with the responsibility of conducting elections, is pushing for code of conduct on...
The Independent National Electoral Commission (INEC), charged with the responsibility of conducting elections, is pushing for code of conduct on...
Traditional print media industry has continued to show resilience against predictions of declines in fortunes in the face of emergence...
A good number of women are usually found in entry level in marketing and marketing communications positions, but up the...
PR measurement is becoming more worrisome with the way public relations practitioners equate PR performance to advertising through output measurement,...
PR measurement is becoming more worrisome with the way public relations practitioners equate PR performance to advertising through output measurement,...
Creative ad industry thrives on imaginative, unique, contemporary and distinctive messages. It must catch attention to make impact on the...
Creative ad industry thrives on imaginative, unique, contemporary and distinctive messages. It must catch attention to make impact on the...
After first half of 2014, a year expected to be buoyant for media agencies following envisaged plethora of activities, some...
In an effort to curb the rising level of commercial piracy of Pay TV signals, MultiChoice, Nigeria’s leading provider of...
Nestlé, owner of Nescafe, has called a review of its £60 million media planning and buying account, putting the incumbent...
It has become imperative for brands to deepen equity in order to communicate their values and build strong brand identity....
PRRedline has clinched another award as Nigeria’s Outstanding PR Company of the year 2014, for its outstanding works on local...
Some auto mechanics in Nigeria have become an albatross. This is why many car owners are always in search of...