Managers in brand communication in Africa will next month converge on Lagos to brainstorm on the emerging paradigm shift from...
Arrangements are underway to hold the 2014 edition of the annual conference of the Brand Journalists Association of Nigeria (BJAN),...
In a bid to provide wholesome varieties for consumers in Nigeria, Nutricima Limited has unveiled two new variants under the...
As part of its corporate social responsibility, UAC Nigeria Limited, owners of MR. Biggs brand operating under franchise by various...
Campari, one of the leading global alcoholic spirits, has unveiled the cover image for the 2015 calendar, entitled ‘Mythology Mixology’...
The importance of business journalism in various economies has been emphasised by veteran Mexican journalist, Francisco Vidal Bonifaz who says...
Kola Oyeyemi, the president of Advertising Association of Nigeria (ADVAN) has warned his colleagues in the marketing profession against relying...
The ninth edition of the Wole Soyinka Award for Investigative Reporting opens for submission of entries on Saturday, October 4,...
Lack of appropriate law to guide competition in the country has been linked to the silence so far displayed by...
Unlike before, technology has tremendously assisted in generating big data necessary for appropriate marketing. IBM, a multinational technology and consulting...
Heineken, a leading international premium lager beer, has unveiled its latest global campaign, ‘Cities of the World,’ aimed to inspire...
Glo Prive, a recognition and privileges programme packaged by national telecoms operator, Globacom, for its premium customers made its debut...
Following on from the recent columns exploring neuroscience in marketing, today we look at how exactly neuroscience can help marketers....
An Igbo adage says it is difficult to know purging goats as they lie. This saying is reminiscent of Nigeria’s...
If you can’t beat them, join them’ seems to be the game in the Nigeria’s competitive beer industry as Guinness...