Vrap Creative a Lagos-based auto care company is transforming the car detailing industry with its technology-driven services and community initiatives.
In its first year, Vrap Creative has made notable progress. According to its founder, Preston Atogwe, “In less than a year, we’ve detailed over 400 cars, launched Lagos’ first advanced detailing website, and introduced three premium car care products. While others are stuck in the past, we are driving the future of auto care with innovation and convenience.”
Founded in May 2024, the company offers a range of services, including mobile detailing, buffing, ceramic coating, chrome deletion, and repainting. It also produces eco-friendly car care products such as Vrap Tire Shine, Vrap Ultra-Glow Ceramic Coating, and Vrap Swipe n’ Shine Cleaner.
Vrap Creative’s efforts extend beyond business. In August 2024, the company supported children in Makoko with food donations and provided sanitary pads to teenage girls to promote menstrual hygiene. Reflecting on the initiative, Atogwe stated, “We believe in creating lasting impacts. Our work goes beyond car detailing; it’s about empowering communities and supporting those in need.”
The company has also introduced a seamless booking system through its website and mobile luxury services that bring auto care directly to customers. Its ‘50/60’ campaign aims to make premium services more affordable.
“While others cut corners, we are setting the standard. Our focus is not just on washing cars but on restoring, protecting, and elevating them. The industry must adapt or get left behind,” Atogwe said.
Vrap Creative plans to reshape the industry further with a focus on accessibility and sustainability. “We are building a future where premium auto detailing is tech-driven, accessible, and sustainable. The journey has just begun,” Atogwe added.
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