Noah’s Ark Communications clinches Terra Seasoning, Golden Terra Oil multimillion naira accounts

Noah’s Ark Communications Limited has bagged the creative accounts of the two brands from TGI Group – Terra Seasoning Cube and Golden Terra Oil brands – after a very competitive pitching process.

Effective from July 2024, Noah’s Ark Communications Limited will be responsible for advertising, marketing and promotion of services for the seasoning and edible oil categories, according to a statement.

Tropical General Investments (TGI) Group is an international investment and holding company with diversified interests and investments across Africa, The Middle East, Asia and other emerging markets. Across markets, TGI Group owns over a hundred brands in Fast Moving Consumer Goods, Agricultural Inputs, Industrial Chemicals, Homecare Products and Pharmaceuticals.

As the creative agency, Noah’s Ark is saddled with the responsibility of interpreting campaign briefs, developing a communication strategy, and producing and preparing execution-ready creative marketing communication campaigns.

Read also: TGI links success of Terra Seasoning Cubes to resolve to satisfy consumer

Speaking on the development, the Chief Marketing Officer, of TGI Group, Probal Bhattacharya in a statement acknowledged the partnership with a remarkable creative agency like Noah’s Ark Communications.

“We see this as the beginning of a valued partnership that will deliver great creative expression for two of our outstanding, award-winning brands – Terra Seasoning Cube and Golden Terra Oil. It is the beginning of a journey where Noah’s Ark will bring in their creative expertise and competence to deliver the best value for our brands and our consumers,” he said.

Speaking on the appointment, the Chief Executive Officer/Chief Creative Officer, of Noah’s Ark Communications, Lanre Adisa, in the statement described it as a huge opportunity to deliver exceptional and impactful brand storytelling communications to the array of brands in the TGI portfolio in a way that connects and endear them to the target consumers.