For the second year running, Chivita 100% won the highly coveted Outstanding Juice Brand of the Year Award at the prestigious Marketing Edge Awards for Excellence.
Chivita 100% Fruit Juice was adjudged winner of the highly competitive category because of its outstanding brand equity, segment leadership, customer engagement and innovative integrated marketing communications – across traditional and digital.
Made from real natural fruits
with no added sugar or preservatives, according to a statement, Chivita 100% is a convenient, delicious, healthy and nutritious 100% fruit juice. It offers health-conscious consumers a range of refreshing and nourishing fruit choices as an addition for a complete breakfast diet.
According to organizers of the Awards, the selection of Chivita 100% was as a result of painstaking industry reviews and assessment of the patriotic contributions of the brand to the growth, development and continuing evolution of the juice segment in the country.
“The brand has demonstrated robust commitment to excellence as well as the enthronement and sustenance of global best practices in the industry.
Chivita 100% has also shown an uncommon innovativeness for market leadership, and this is why our jury decided that Chivita 100% was deserving of the recognition and celebration,” the organizers stated.
Speaking after receiving the award, the Marketing Director, CHI Limited, Probal Bhattacharya, in the statement commended the organizers of the Awards for recognizing Chivita 100%’s strides as a market leader in the juice segment.
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