CHI limited new product variant resonant with Nigerian consumers

CHI Limited

CHI Limited, a major player in the Fast Moving Consumer Goods (FMCG) industry has introduced into the market Frooty Happy Hour for consumers desirous of a healthy and refreshing fruit drink.

Available in 100ml pack size, the brand offers more in terms of natural fruity benefits for a shot of refreshment to upwardly mobile consumers and is also the most affordable quality fruit drink on the market shelf.

Probal Bhattacharya, marketing director, CHI Limited said the response from consumers was a validation of the brand’s avowed commitment to being the leader in innovation and price strategy in the fruit beverage space.

He added that at a price point of N25, Frooty Happy Hour by Chivita is the most affordable value for money offering for a healthy refreshment drink in the market.

According to him, “We are driven relentlessly by a desire to refresh the Nigerian consumer in a way that resonates with their evolving lifestyle of healthy living and quest for great tasting refreshment. Frooty Happy Hour by Chivita is a result of such quest, and we are pleased that consumers love it”.

Joseph Eteng, a graphic designer in Calabar commended Chivita for producing Frooty Happy Hour which he attest is a healthier and affordable beverage option for refreshment from the range of products available on the shelf.

“I have since taken to Frooty Happy Hour by Chivita because it resonates with my lifestyle and is a clear favourite for its natural fruity benefits as well as refreshing goodness. Its handy size means I can have it for refreshment during and after a hectic day’s schedule,” Eteng said.

Daniel Elijah, a Lagos based journalist agrees that Frooty Happy Hour by Chivita is uniquely refreshing, affordable, great tasting and comes in a variant of his favourite fruit.

 “Frooty Happy Hour by Chivita comes in my preferred fruity variant of Red Berries and is ideal for frequent shots of great tasting refreshment throughout the day. It is very affordable and its 100ml size ensures that I can take several packs along with me to the office to ensure optimal value addition in terms of quality refreshment from my beverage,” he added.




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