Podcasting next digital goldmine for African businesses – Ubong Matthew

Ubong Matthew, project manager and podcaster, has declared podcasting as the next digital goldmine for businesses in Africa.

Matthew said podcasting has emerged as a formidable platform for content creators and entrepreneurs across Africa to enhance brand visibility and loyalty and increase market share.

Emphasising the importance of podcasting for modern businesses, he said, “If I were to change one thing in my life, it would be my comfort with facing the camera for conversations. Today, every business and brand should leverage podcasts as a straightforward way to build credibility and trust for more visibility and business representation.”

Ubong Matthew, who runs the influential An Hour With a Manager podcast, disclosed that aspiring podcasters and digital entrepreneurs are in for a treat as the popular podcast would hold a live webinar themed, “From Beginner To PRO: Launch and Grow Your Podcast in 30 Days.”

The seasoned project management expert has significantly contributed to the podcasting scene with his popular series, “An Hour with A Manager.” His experience extends to launching and managing over 15 digital products across Africa and working with e-commerce giants like Jumia and Konga.

He will share insights gained from his journey, highlighting essential strategies for anyone looking to start or grow their podcast.

According to him, the free workshop promises to equip participants with the skills and knowledge necessary to succeed in the competitive world of podcasting.

The workshop will cover several key areas crucial for podcasting success. Participants will receive step-by-step guidance on starting their podcast, from conceptualisation to execution.

Ubong Mathew will also introduce essential tools and platforms that can enhance podcast production and distribution, ensuring that even beginners can achieve professional-quality results quickly.

One of the highlights of the webinar is the promise of rapid progression. Ubong Mathew will outline strategies to help participants transition from novice to professional podcasters in under 30 days.

This accelerated approach is designed to empower attendees with the confidence and skills needed to stand out in the crowded podcasting landscape.

In addition to the comprehensive learning experience, the workshop offers added incentives. By registering for the event and participating in the referral programme, attendees have the chance to win exclusive access to a podcast sound editing template. This valuable resource can streamline the editing process, making it easier for new podcasters to produce polished episodes.

The workshop’s interactive and conversational style ensures that participants from all backgrounds will find the content accessible and engaging.

“Whether you’re an aspiring podcaster, a content creator, or someone interested in using podcasting to enhance personal or brand growth, this workshop is tailored to meet your needs,” he said

‘An Hour with A Manager’ podcast is available on all major platforms, including Apple Podcasts, Spotify, YouTube, and more. This accessibility makes it easy for listeners to engage with the content and stay updated with the latest episodes. The podcast’s mission is to educate its audience on effective management practices, the latest administrative tools, and strategies for achieving success in business and life.